StaffAllpar HomeMore NewsCarsTrucksUpcomingRepairsTest drives

Chrysler still leads Canadian sales

by Bill Cawthon on

Chrysler-Canada-No-1-Web
While Ford took the top spot in April’s Canadian light vehicle deliveries, coming in 122 sales ahead of Chrysler Canada, Chrysler still maintains a comfortable 7,600-unit lead after the first four months of 2014.

Chrysler also maintained its lead in light truck sales. Ford may be the top truck brand, but Chrysler is the top truck source with a 24.4% share of the light truck market. Ram brought in the most volume, followed by Dodge and Jeep.

The Ram pickup remains runner-up in both the monthly and year-to-date (YTD) volume rankings.

At No. 5 on April’s best-seller list, the Grand Caravan remains dominant in the Canadian minivan market and that is “dominant” with a capital “D.” The Grand Caravan not only outsells all other minivans combined, including the Chrysler Town & Country, it outsells them by such a margin that if the difference between the Grand Caravan’s year-to-date (YTD) sales and all those of all the others were a minivan, it would be No. 2 in the segment. The Caravan is ranked No. 4 for the first four months of the year and is currently 10.8% ahead of last year at this time.

The Town & Country was the No. 2 minivan in April, with sales up 29%, but trails the Honda Odyssey by 26 sales for the January-April period.

The Dodge Journey made it into the top 20 for April and YTD sales. It was No. 18 in April and No. 17 for the year, outselling every Ford or GM crossover except the Ford Escape. Journey sales were up 1.6% in April but are off 10.9% so far in 2014. The Durango also had a good month with sales up 63.6% compared to April 2013. So far this year, Durango sales have rocketed up 88.5%, the biggest gain of any continuing Chrysler vehicle.

April’s best-selling Jeep was the Wrangler, which blew past every true SUV with a 24.1% jump and was ranked 21st for the month, a slot down from its YTD rank. Wrangler sales are up 9.9% so far this year.

The Cherokee is already in the top 20 in terms of YTD sales, but it was down to No. 28 in April.

Grand Cherokee sales fell 5.4% in April but the biggest Jeep is still in the black by 6.7% based on YTD deliveries.

Compass and Patriot sales rose sharply in April, gaining 64.5% and 57.8%, respectively. In YTD sales, both are still in the red, with Compass sales off 28.5% compared to the first four months of 2013 and Patriot sales down 19.9%.

As was true in the U.S. market, Chrysler used strong truck sales to overcome slumping car sales. Truck sales were up 22.0% in April while passenger car turnover fell 49.3%. 89% of Chrysler Group sales in April came from light trucks and 87.2% of YTD sales have also been trucks.

Even factoring out the discontinued Chrysler 200 and Dodge Avenger, sales of continuing car models fell 30.3% last month and lag 2013’s YTD total by 11.5%. Chrysler’s share of the car market fell from 7.5% in April 2013 to 3.8% last month as the Volkswagen Jetta outsold Chrysler’s entire car lineup.

CHRYSLER CANADA SALES: APRIL 2014 & CYTD
Brand & Model Apr-14 Apr-13 Change CYTD 2014 CYTD 2013 Change
Chrysler 200 526 1,492 -64.7% 2,384 4,130 -42.3%
Chrysler 300 555 881 -37.0% 1,416 1,932 -26.7%
Town & Country 1,264 980 29.0% 3,226 2,971 8.6%
Total Chrysler 2,345 3,353 -30.1% 7,026 9,033 -22.2%
Dodge Avenger 60 948 -93.7% 367 2,663 -86.2%
Dodge Caliber 0 0 Disc. 0 3 Disc.
Dodge Challenger 171 196 -12.8% 558 588 -5.1%
Dodge Charger 231 457 -49.5% 1,994 1,642 21.4%
Dodge Dart 617 1,081 -42.9% 2,357 3,079 -23.4%
SRT Viper 15 0 NEW 34 1 NEW
Dodge Grand Caravan 4,724 4,250 11.2% 15,854 14,305 10.8%
Dodge Durango 378 231 63.6% 1,193 633 88.5%
Dodge Journey 2,611 2,571 1.6% 8,123 9,119 -10.9%
Total Dodge 8,807 9,734 -9.5% 30,480 32,033 -4.8%
Jeep Cherokee 1,701 0 NEW 5,785 0 NEW
Jeep Compass 643 391 64.5% 1,878 2,628 -28.5%
Jeep Grand Cherokee 950 1,004 -5.4% 3,260 3,056 6.7%
Jeep Liberty 0 1 -100.0% 0 10 -100.0%
Jeep Patriot 546 346 57.8% 1,680 2,097 -19.9%
Jeep Wrangler 2,305 1,858 24.1% 6,342 5,771 9.9%
Total Jeep 6,145 3,600 70.7% 18,945 13,562 39.7%
Ram Cargo van 137 143 -4.2% 618 437 41.4%
Ram ProMaster 181 0 NEW 652 0 NEW
Ram Pickup 8,339 8,090 3.1% 27,155 26,279 3.3%
Total Ram 8,657 8,233 5.2% 28,425 26,716 6.4%
Fiat 500 808 825 -2.1% 2,187 2,419 -9.6%
Fiat 500L 450 0 NEW 1,018 0 NEW
Total Fiat 1,258 825 52.5% 3,205 2,419 32.5%
Total Chrysler Group 27,212 25,745 5.7% 88,081 83,763 5.2%

Bill Cawthon grew up in the auto industry in the 1950s. His Dad worked for Chrysler and Bill spent a number of Saturdays down on the plant floor at Dodge Main in Hamtramck. Bill is also the U.S. market correspondent for just-auto.com, a British auto industry publication, and a member of the Texas Auto Writers Association, which has named the Jeep Grand Cherokee the “SUV of Texas” several times and named the Ram 1500 as the “Truck of Texas” two years running.

Bill has owned five Plymouths (including the only 1962 “Texan”), one Dodge and one Chrysler and is still trying to figure out how to justify a Wrangler. He also has owned at least one of every 1:87 scale model of a Chrysler product. You can reach him directly at (206) 888-7324 or by using the form.


Back to the Chrysler 100

Kidde fire-extinguisher recall and Ram RVs
mack engine
Silver Mack

More Mopar Car
and Truck News

Some popular Allpar pages





Dodge Demon

2018 Wrangler JL



Staff details/contactsTerms of ServiceInformation is presented to the best of our knowledge. Plans change and sometimes mistakes are made. Decisions or purchases made based on this site's verbiage or images are done at the reader's own risk. Also see the Allpar News archives, 1997-2008 • Copyright © 2008-2017, Allpar LLC. All rights reserved. • Mopar, Dodge, Jeep, Chrysler, HEMI, and certain other names are trademarks of Fiat Chrysler Automobiles.