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Caravan to leave

by David Zatz on

According to Chrysler brand CEO Al Gardner, the Chrysler-Dodge turf war is being ended, partly by killing off the Dodge Caravan and Avenger so Chrysler can take those segments for itself. Chrysler will, in essence, stand for “ambitious American ingenuity,” (quote via Dave Versical).

Caravan-Best-Value-Web

300 and Charger will continue, though cross-brand competition seems fairly low in that segment. Chrysler has already sacrificed the base model cloth-seat 300, losing some customers to Dodge but increasing its resale value.

Chrysler will also launch two plug-in hybrid-electrics, in 2016 and 2017: the Town & Country and a closely related crossover (the standard gasoline versions will remain available).

Allpar has been predicting the loss of Caravan for at least a year, based on Mr. Marchionne’s statements and the high proportion of Caravan sales to fleets. With Caravan and Town & Country racking up similar sales, but Town & Country having much higher sticker prices and a greater proportion of retail sales, once the decision was made to have one minivan, which one would remain seemed obvious. In addition, the Caravan does not fit into the new Dodge “muscle” image.

David Zatz founded Allpar in 1998 (based on a site he had begun in 1993-94), after years of writing reviews for retail trades. He has been quoted by the New York Times, the Daily Telegraph, the Detroit News, and USA Today. Before making Allpar a full-time career, he was a consultant in organizational psychology. You can reach him by using our contact form (much preferred) or by calling (313) 766-2304

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