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Challenger T/A’s birthday

by David Zatz on

Today marks the birthday of the Dodge ChallengerT/A, as measured from its conception in Product Planning Letter #A340, dated May 13, 1969.

The goal was to “create a modified Challenger which will be merchandised as a ‘Trans-Am’ package.” The mandatory options would include heavy duty suspension, power disc brakes, Sure-Grip axle, and special-build 340 four-barrel V8, with optional 440 Six-Pack and Hemi engines. The 340 would include Westlake heads and a special intake manifold. Numerous other changes would be made to differentiate the car in both performance and appearance. The expected volume was 1,000 units, and it was to last for two years.

The actual letter is reproduced on our Challenger R/T and T/A page.

David Zatz founded Allpar in 1998 (based on a site he had begun in 1993-94), after years of writing reviews for retail trades. He has been quoted by the New York Times, the Daily Telegraph, the Detroit News, and USA Today. Before making Allpar a full-time career, he was a consultant in organizational psychology. You can reach him by using our contact form (much preferred) or by calling (313) 766-2304


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