StaffAllpar HomeMore NewsCarsTrucksUpcomingRepairsTest drives

Chrysler beats Honda in retail

by David Zatz on


After years of coming in behind Honda in retail sales, Chrysler surpassed the Japanese automaker by around 7,100 cars in April, according to U.S. sales data from Automotive News. For April 2014, 77% of Chrysler’s sales were to retail customers, a greater proportion than GM (73%) or Ford (67%).

Sergio Marchionne said the ideal number seemed to be around 80% retail sales, 20% fleet.

Chrysler remained the #3  automaker in fleets with 41,700 sales, behind GM and Ford, which have similar fleet sales (69,500 and 69,200). Hyundai-Kia, Toyota, and Nissan have all been increasing their fleet sales as the Detroit automakers have been drawing back (particularly from rental fleets). Toyota, the #2 automaker in retail, sold 89% of its vehicles to non-fleet customers.

Some fleet sales can be beneficial, but in past years, according to some analysts, unprofitable or breakeven fleet deals have been used to cover up retail sales declines.

David Zatz founded Allpar in 1998 (based on a site he had begun in 1993-94), after years of writing reviews for retail trades. He has been quoted by the New York Times, the Daily Telegraph, the Detroit News, and USA Today. Before making Allpar a full-time career, he was a consultant in organizational psychology. You can reach him by using our contact form (much preferred) or by calling (313) 766-2304

Jeep to try again Down Under

Back to the Chrysler 100

Kidde fire-extinguisher recall and Ram RVs

More Mopar Car
and Truck News

Some popular Allpar pages

Dodge Demon

2018 Wrangler JL

Staff details/contactsTerms of ServiceInformation is presented to the best of our knowledge. Plans change and sometimes mistakes are made. Decisions or purchases made based on this site's verbiage or images are done at the reader's own risk. Also see the Allpar News archives, 1997-2008 • Copyright © 2008-2017, Allpar LLC. All rights reserved. • Mopar, Dodge, Jeep, Chrysler, HEMI, and certain other names are trademarks of Fiat Chrysler Automobiles.