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Chrysler sales rose again

by Bill Cawthon on

sales

Chrysler sold 178,652 cars and light trucks in April, up 14.0% from the same month last year. The company has now posted 49 consecutive months of sales growth. April’s sales growth was, though, lower than the 15.7% average forecast of industry analysts polled by Bloomberg News, and were 7.9% lower than March 2014’s strong results.

Jeep enjoyed the best sales month in the brand’s history, as deliveries rose 51.6% partly on the strength of the new Cherokee. Three Jeep models posted sales above 15,000 units. Seven Chrysler Group models (Jeep Compass, Jeep Patriot, Jeep Wrangler, Dodge Challenger, Dodge Journey and Ram Cargo Van) set new April sales records.

Sales of the Dodge Grand Caravan rose 36.5%, the largest year-over-year percentage gain of any Dodge, while sales of the Chrysler Town & Country, fresh from being named “Family Car of Texas,” delivered a 15.5% improvement.

Chrysler Group finished the month of April with 505,965 units of inventory, a 74-day supply. U.S. industry sales figures for April are internally projected at an estimated 16.3 million units Seasonally Adjusted Annual Rate (SAAR).

Update: U.S. sales leader General Motors posted a 6.9% sales hike, while Ford saw sales fall by 0.7%. Toyota sales rose by 13%, Nissan by 19%.

CHRYSLER GROUP SALES: APRIL 2014 and YEAR TO DATE (YTD)
Model April 14 April 13 Change YTD 2014 YTD 2013 Change
200 4,204 12,492 -66.3% 34,693 49,377 -29.7%
300 4,795 4,120 16.4% 17,795 20,154 -11.7%
Town & Country 12,968 11,224 15.5% 41,962 37,989 10.5%
CHRYSLER BRAND 21,967 27,836 -21.1% 94,450 107,520 -12.2%
Caliber 0 0 0 45
Dart 6,024 8,099 -25.6% 22,098 31,064 -28.9%
Avenger 7,324 10,698 -31.5% 29,064 42,745 -32.0%
Charger 8,090 7,801 3.7% 33,046 33,899 -2.5%
Challenger 5,122 4,804 6.6% 16,156 19,344 -16.5%
SRT Viper 97 60 61.7% 255 64 298.4%
Journey 7,846 6,782 15.7% 30,870 29,774 3.7%
Caravan 13,352 9,783 36.5% 45,377 36,273 25.1%
Durango 5,608 5,386 4.1% 21,821 18,956 15.1%
DODGE 53,463 53,413 0.1% 198,687 212,164 -6.4%
Compass 5,367 4,465 20.2% 19,124 16,468 16.1%
Patriot 8,339 5,792 44.0% 28,813 24,789 16.2%
Wrangler 15,389 13,445 14.5% 50,063 45,291 10.5%
Liberty 0 721 -100.0% 0 5,693 -100.0%
Grand Cherokee 15,652 15,003 4.3% 56,490 48,136 17.4%
Cherokee 15,007 0 NEW 51,103 0 NEW
JEEP 59,754 39,426 51.6% 205,593 140,377 46.5%
Ram Pickup and Chassis Cab 36,674 31,409 16.8% 133,580 109,003 22.5%
Cargo Van 1,263 715 76.6% 3,040 2,475 22.8%
ProMaster Van 1,233 0 NEW 3,543 0 NEW
RAM 39,170 32,124 21.9% 140,163 111,478 25.7%
500 3,041 3,899 -22.0% 11,514 13,511 -14.8%
500L 1,257 0 NEW 4,209 0 NEW
FIAT 4,298 3,899 10.2% 15,723 13,511 16.4%
TOTAL CHRYSLER GROUP 178,652 156,698 14.0% 654,616 585,050 11.9%
TOTAL CAR 38,697 51,973 -25.5% 164,621 210,203 -21.7%
TOTAL TRUCK 139,955 104,725 33.6% 489,995 374,847 30.7%

Bill Cawthon grew up in the auto industry in the 1950s. His Dad worked for Chrysler and Bill spent a number of Saturdays down on the plant floor at Dodge Main in Hamtramck. Bill is also the U.S. market correspondent for just-auto.com, a British auto industry publication, and a member of the Texas Auto Writers Association, which has named the Jeep Grand Cherokee the “SUV of Texas” several times and named the Ram 1500 as the “Truck of Texas” two years running.

Bill has owned five Plymouths (including the only 1962 “Texan”), one Dodge and one Chrysler and is still trying to figure out how to justify a Wrangler. He also has owned at least one of every 1:87 scale model of a Chrysler product. You can reach him directly at (206) 888-7324 or by using the form.

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