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Dodge = performance; supercharged Hemi

by David Zatz on

Dodge CEO Tim Kuniskis said that it was time to “purify” the Dodge brand, and get back to “our roots” (in reality, Dodge Brothers’ roots are in an extremely sturdy and somewhat slow car; however, if one cuts off the roots at, say, 1968, the statement is fairly accurate.)

Mr. Kuniskis continued, saying that Dodge builds “modern performance cars,” which attract younger buyers — six years younger than the non-luxury average, ten years younger than Chevrolet, nine younger than Ford, eight younger than Toyota, even five years younger than Honda.)

For the first time, an official photo of the 6.2 liter supercharged Hemi V8 was shown, acknowledging that the long-rumored engine is coming.

The brand purpose of Dodge was stated as, “We want people to actually use their car for what the car was built to do.”

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