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Fiat Pro plans, new pickup

by David Zatz on

Fiat has been making light commercial vehicles since 1903, with the Fiat 24hp truck. Fiat Professional continues to serve three basic markets: goods transport, people moving, and recreational vehicles. The current lineup is the small Strada pickup, small Fiorino van, medium-sized Doblo and Scudo vans, and finally the Ducato. Made in three regions, Ducato is the second best selling commercial van in Europe, and the basis for two of three European motor homes. Fiat Professional has garnered four “van of the year” awards from 2006 to 2013.

The two most popular vehicles are Strada and Ducato, selling 134,000 and 133,000 worldwide (respectively); Doblo and Fiorino come next (76,000 and 61,000), followed by Scudo and “other” (14,000 and 13,000). Most sales are currently in Europe/Middle East/Africa (250,000), followed by Latin America (179,000) and Asia-Pacific (2,000).

The only completely new product planned for Fiat Professional is a mid-sized pickup, due in 2016; though new Doblos and Fiorinos are planned for 2015 and 2016. The Strada and Ducato were just refreshed in 2014, and will continue past 2018.

Goals are to grow in Russia, the Middle East, Africa, and Latin America, while maintaining share in Europe. The plan now is to go from 431,000 sales in 2013 to 600,000 in 2018, based mainly on Latin American growth.


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