StaffAllpar HomeMore NewsCarsTrucksUpcomingRepairsTest drives

Fiat Pro plans, new pickup

by David Zatz on

Fiat has been making light commercial vehicles since 1903, with the Fiat 24hp truck. Fiat Professional continues to serve three basic markets: goods transport, people moving, and recreational vehicles. The current lineup is the small Strada pickup, small Fiorino van, medium-sized Doblo and Scudo vans, and finally the Ducato. Made in three regions, Ducato is the second best selling commercial van in Europe, and the basis for two of three European motor homes. Fiat Professional has garnered four “van of the year” awards from 2006 to 2013.

The two most popular vehicles are Strada and Ducato, selling 134,000 and 133,000 worldwide (respectively); Doblo and Fiorino come next (76,000 and 61,000), followed by Scudo and “other” (14,000 and 13,000). Most sales are currently in Europe/Middle East/Africa (250,000), followed by Latin America (179,000) and Asia-Pacific (2,000).

The only completely new product planned for Fiat Professional is a mid-sized pickup, due in 2016; though new Doblos and Fiorinos are planned for 2015 and 2016. The Strada and Ducato were just refreshed in 2014, and will continue past 2018.

Goals are to grow in Russia, the Middle East, Africa, and Latin America, while maintaining share in Europe. The plan now is to go from 431,000 sales in 2013 to 600,000 in 2018, based mainly on Latin American growth.


David Zatz founded Allpar in 1998 (based on a site he had begun in 1993-94), after years of writing reviews for retail trades. He has been quoted by the New York Times, the Daily Telegraph, the Detroit News, and USA Today. Before making Allpar a full-time career, he was a consultant in organizational psychology. You can reach him by using our contact form (much preferred) or by calling (313) 766-2304

NHRA legend Bob Glidden dies at 73
trackhawk with rep
Jeep Trackhawk already popular in Australia

Is Jeep dominating small crossovers?

More Mopar Car
and Truck News

Some popular Allpar pages

Dodge Demon

2018 Wrangler JL

Staff details/contactsTerms of ServiceInformation is presented to the best of our knowledge. Plans change and sometimes mistakes are made. Decisions or purchases made based on this site's verbiage or images are done at the reader's own risk. Also see the Allpar News archives, 1997-2008 • Copyright © 2008-2017, Allpar LLC. All rights reserved. • Mopar, Dodge, Jeep, Chrysler, HEMI, and certain other names are trademarks of Fiat Chrysler Automobiles.