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Jeep remains top US brand in Japan

by Bill Cawthon on

With 1,868 sales in the first quarter of 2014 Jeep maintains a tight grip on its position as the best-selling American brand in Japan, a country where American vehicles claim just a 5% share of the market.

Jeep has been the top U.S. brand since passing Ford in 2012 and is currently outselling the combined totals of Ford and Chevrolet brands. Ford’s Q1 sales totaled 1,506 while third-place Chevy unloaded just 328 vehicles.

According to this week’s print edition of Automotive News, Jeep is forecasting 8,000 sales this year and 10,000 sales in 2015.

Jeep got a leg up on the market when Fiat dealers in Japan added Chrysler and Jeep to their offerings. There are currently 63 dealerships with Jeep vehicles and the plan is to expand the network to 90.

Note: When the Jeep Cherokee Latitude (in photo above) arrives in Japan, it will be called the Longitude.

Bill Cawthon grew up in the auto industry in the 1950s. His Dad worked for Chrysler and Bill spent a number of Saturdays down on the plant floor at Dodge Main in Hamtramck. Bill is also the U.S. market correspondent for, a British auto industry publication, and a member of the Texas Auto Writers Association, which has named the Jeep Grand Cherokee the “SUV of Texas” several times and named the Ram 1500 as the “Truck of Texas” two years running.

Bill has owned five Plymouths (including the only 1962 “Texan”), one Dodge and one Chrysler and is still trying to figure out how to justify a Wrangler. He also has owned at least one of every 1:87 scale model of a Chrysler product. You can reach him directly at (206) 888-7324 or by using the form.

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