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Maserati plans; Levante shown

by David Zatz on

CEO Harald Wester today confirmed the Alfieri and a new GranTurismo for 2014-2018, along with the Chrysler-based Levante. The first image of the Levante, originally to be based on Grand Cherokee but now on 300, was shown. Alfieri will be sold as both coupe and convertible. The base Maserati will remain the Ghibli.

The mission of Maserati is to “build ultra-luxury performance automobiles with timeless Italian style, accommodating bespoke interiors, and effortless, signature sounding power.”

Levante is due in 2015 or so, Alfieri Coupe around 2016, and Alfieri Cabrio to follow; a re-engineered Granturismo is due around 2018.

The company plans different engine options, as well:

The plan is for Maserati to expand rapidly from 15,000 sales per year to 75,000 per year in 2018, with the largest segment foreseen as “luxury SUVs” (Levante) followed by full-size sedans. Revenues are projected to grow from 1.7 billion euros to 6 billion.

 

David Zatz founded Allpar in 1998 (based on a site he had begun in 1993-94), after years of writing reviews for retail trades. He has been quoted by the New York Times, the Daily Telegraph, the Detroit News, and USA Today. Before making Allpar a full-time career, he was a consultant in organizational psychology. You can reach him by using our contact form (much preferred) or by calling (313) 766-2304


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