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New Dodges; SRT to be part of Dodge

by David Zatz on

Dodge’s growth predictions for 2018 are relatively modest, compared with Chrysler and Jeep: the brand expects to rise from 596,300 cars in 2013 to 600,000 in 2018. This includes a drop in 2014 and slow growth through 2018, despite the addition of new cars.

The SRT brand is being dropped as a standalone, and Viper is returning to Dodge, with a 2015 refresh and projected sales through 2018.

As noted earlier, Journey and Dart will be refreshed and refocused in mid-2016. The big news is new SRT versions of both vehicles, set for launch in December 2016 and January 2017, respectively. The SRT may be aided by the creation of a new turbocharged four cylinder, the “Hurricane engine” which appears to be a mix of Tiger Shark and Pentastar engines.

Durango, expected by many to be dropped once Wagoneer arrived, will actually continue, with a refresh scheduled in January 2017.

New Challengers and Chargers are due in late 2018, including SRT versions — coming in July and December, respectively. These will be the first completely re-engineered large cars in many years.

A subcompact Dodge car, available as either sedan or hatchback, is now slated for January 2018; this is likely to be based on a Fiat design.

Missing from the plan is any mention of the much-rumored mid-sized rear wheel drive car, which Sergio Marchionne said was needed to justify Alfa Romeo’s new mid-sized cars.

David Zatz founded Allpar in 1998 (based on a site he had begun in 1993-94), after years of writing reviews for retail trades. He has been quoted by the New York Times, the Daily Telegraph, the Detroit News, and USA Today. Before making Allpar a full-time career, he was a consultant in organizational psychology. You can reach him by using our contact form (much preferred) or by calling (313) 766-2304


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