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SRT to keep GC, drop 300C

by David Zatz on

2014 SRT Viper Carbon

The SRT name is being returned from being a standalone brand to being a model designation.  Most SRT models will be Dodges, and two more are planned — hot versions of the Dart and the Journey — but not until calendar year 2016.

The one vehicle “owned” by SRT was the Viper, which will once again be called Dodge Viper. It’s due for a refresh in 2015.

Some questioned the fate of the SRT versions of the Grand Cherokee and 300C, as brand leadership is being given to Dodge chief Tim Kuniskis; it was previously headed by Ralph Gilles, who will continue his dual role as head of design and motorsports. Mr. Gilles tweeted (in reply to a Twitter comment that SRT was dead) that SRT was “not dead at all” and would “get the resources it deserves.”

According to Detroit News, the popular and profitable SRT Jeep Grand Cherokee will continue in production, but the SRT 300C  will be dropped.

David Zatz founded Allpar in 1998 (based on a site he had begun in 1993-94), after years of writing reviews for retail trades. He has been quoted by the New York Times, the Daily Telegraph, the Detroit News, and USA Today. Before making Allpar a full-time career, he was a consultant in organizational psychology. You can reach him by using our contact form (much preferred) or by calling (313) 766-2304

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