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Chrysler “Born Makers” campaign begins today

by Bill Cawthon on

“Born Makers,” Chrysler brand’s latest marketing and advertising campaign kicks off today, marking the official launch of the new 2015 Chrysler 200.

“‘Born Makers’ reminds us that it’s not just dreaming big ideas but also having the ingenuity and commitment to make them happen. It’s an homage to American innovation, serving as a reminder that you don’t have to cross an ocean for a car you’re proud to have in your driveway,” said Olivier Francois, Chief Marketing Officer. “The all-new 2015 Chrysler 200 embodies this ideal. It’s a perfectly timed coming together of people, resources and spirit of the Chrysler brand.”

Created through the efforts of Chrysler and the Dallas-based Richards Group, the “Born Makers” commercials are narrated by Kevin Yon (who also narrated the “Born of Fire” spots) and features Detroit-born singer MoZella performing the vocals behind Bob Dylan’s “Things Have Changed” track. Visuals include footage of the Sterling Heights Assembly Plant (SHAP), and SHAP employees. The commercial ends with the “America’s Import” tagline.

The commercials can be viewed on YouTube.

Television spots will begin running in the U.S. tomorrow, June 7, with 60-second and :30-second commercials scheduled on both national broadcast and cable television channels.

Chrysler is also the exclusive auto sponsor of FOX’s “24: Live Another Day” on FOX television. The partnership will include an in-show integration next Monday, June 9; media exclusivity in key episodes and season-long placement of the Chrysler 200. The FOX collaboration will be reinforced with customized digital content, social media and co-branded marketing.

Bill Cawthon grew up in the auto industry in the 1950s. His Dad worked for Chrysler and Bill spent a number of Saturdays down on the plant floor at Dodge Main in Hamtramck. Bill is also the U.S. market correspondent for, a British auto industry publication, and a member of the Texas Auto Writers Association, which has named the Jeep Grand Cherokee the “SUV of Texas” several times and named the Ram 1500 as the “Truck of Texas” two years running.

Bill has owned five Plymouths (including the only 1962 “Texan”), one Dodge and one Chrysler and is still trying to figure out how to justify a Wrangler. He also has owned at least one of every 1:87 scale model of a Chrysler product. You can reach him directly at (206) 888-7324 or by using the form.

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