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Jeep’s excellent May gets better

by Bill Cawthon on

Jeep-Sunrise-Web
As Allpar reported last week, Jeep set new all-time U.S. and worldwide sales records in May. But Jeep’s achievement is even more significant when considered in relationship to the whole U.S. light vehicle market.

With 70,203 sales, Jeep outsold Kia and was just 704 sales behind Hyundai. Jeep also outsold Buick, Cadillac, GMC, Lincoln, Volkswagen, Subaru and Mazda. That includes cars and trucks for each brand.

Jeep rose from ninth in the May 2013 brand rankings to seventh in May 2014. In of light truck sales, Jeep was the No. 4 brand behind Ford, Chevrolet and Toyota. Narrowing the focus to crossovers and sport-utility vehicles, Jeep was second only to Ford brand, and it lagged Ford by just 2,926 sales. (When it comes to corporate CUV/SUV totals, only General Motors’ four brands sold more than Jeep and Dodge.)

SUV/CUV BY BRAND: MAY 2014 SUV/CUV BY MAKER: MAY 2014
Ford 73,129 General Motors 92,587
Jeep 70,203 Chrysler Group 85,107
Toyota 61,395 Ford Motor Company 76,732
Honda 53,796 Toyota Motor Sales 61,395
Chevrolet 53,659 American Honda 53,796
Nissan 37,431 Nissan North America 37,431

Jeep’s market share rose from 3.1% in May 2013 to 4.4% last month. That’s the most growth of the 38 brands reported in May. For the first five months of 2014, Jeep’s market share was 4.1%, up from 2.9% in the January-May period of 2013. Once again, that’s the most growth of any brand.

Jeep got 70.1% of its sales in the United States. Adding Canada and Mexico, the North American total is 79.7%. There were still 20,334 Jeeps sold outside of North America, which is exceptional for an American brand that doesn’t have European or Chinese manufacturing facilities.

Bill Cawthon grew up in the auto industry in the 1950s. His Dad worked for Chrysler and Bill spent a number of Saturdays down on the plant floor at Dodge Main in Hamtramck. Bill is also the U.S. market correspondent for just-auto.com, a British auto industry publication, and a member of the Texas Auto Writers Association, which has named the Jeep Grand Cherokee the “SUV of Texas” several times and named the Ram 1500 as the “Truck of Texas” two years running.

Bill has owned five Plymouths (including the only 1962 “Texan”), one Dodge and one Chrysler and is still trying to figure out how to justify a Wrangler. He also has owned at least one of every 1:87 scale model of a Chrysler product. You can reach him directly at (206) 888-7324 or by using the form.

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