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Dakota ditched for Mitsu pickup

by David Zatz on

Dodge Dakota

Automotive News wrote, in a story with no byline, that Fiat will work with Mitsubishi, not Chrysler, on a new medium-sized (by American standards) pickup for Europe and Latin America. Based on the Mitsubishi L200, it is to go on sale starting in 2016; the country of assembly has not yet been announced, but Mitsubishi builds them in Thailand. Fiat would likely build them in Brazil if it actually makes them, or could simply buy them from Mitsubishi with altered grilles and such.

Fiat Professional’s top seller was the Fiat Strada front wheel drive, unibody pickup, built in Brazil; the company sold just 134,000 of them last year. The Mitsubishi is a rear wheel drive, body-on-frame pickup with a 4×4 option.

A one-ton pickup was in both the Fiat 2006 and 2010 plans, and in Chrysler’s 2012 plan; in the 2006 Fiat plan, it was to be based on a Tata, and in 2010 and 2012, it was to be codeveloped with a new Dodge Dakota. The Five Year Plan unveiled in 2014 has a similar pickup arriving in 2016, but it is apparently not to be a Ram, though Chrysler has expertise in trucks of similar size. Automotive News article

David Zatz founded Allpar in 1998 (based on a site he had begun in 1993-94), after years of writing reviews for retail trades. He has been quoted by the New York Times, the Daily Telegraph, the Detroit News, and USA Today. Before making Allpar a full-time career, he was a consultant in organizational psychology. You can reach him by using our contact form (much preferred) or by calling (313) 766-2304


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