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Still #1 in Canada; Mexican sales

by David Zatz on

canmex

Chrysler remains #1 in Canada year-to-date, despite missing May 2014 dominance by 249 cars.

May was the 54th consecutive month of Chrysler Canada year-over-year sales growth, the longest sales streak in the company’s history. May 2014 sales were up from 29,249 to  31,498, an 8% increase. Chrysler Canada remains the top-selling automaker in Canada, year-to-date.

David Buckingham, Chief Operating Officer, Chrysler Canada, said, “In fact, May sales were the strongest of any month in our Company’s 89-year history.”

Jeep® continues to be the best selling SUV brand in Canada; it had its best sales month of all time with 7,531 vehicles sold. So far in 2014, Jeep Wrangler is the best-selling compact SUV in Canada, with sales 20% over last May, the highest percentage increase of any Chrysler vehicle. The KL Jeep Cherokee had its best sales month, with 2,208 sold. Jeep as a whole saw 53% higher sales than in May 2013, with sales going from 4,914 to 7,351.

Sales for both the overall Ram brand and the Ram pickup truck set sales records, with 9,803 units sold by the brand, of which 9,074 were pickup trucks.

The Ontario-built Dodge Grand Caravan continues to be the best-selling minivan in the country, by a massive margin. In May 2014, 5,987 Dodge Grand Caravans were sold, 16% over last May and a new monthly sales record.

Year to date, Chrysler Canada sold 119,579 cars, 6% more than in January-May 2013.  Trucks and SUVs dominated: Ram accounted for 35,587, Grand Caravan for 21,841, Jeeps for 26,476.

Individual passenger car sales were not reported by Chrysler.

Mexico

The story in Mexico is more complex, as Chrysler stopped selling rebadged Hyundais; as dealer stock of Hyundais evaporates, overall sales are going down. The company announced May 2014 sales at 6,900 units, up from last month’s 6,470.

Chrysler sold 277 cars, Jeep went up 8% to 2,139, Dodge sold 2,251, Ram sold 760, and Fiat and Alfa Romeo together were good for 569 (359 of which were Fiat 500s). Chrysler also acts as a distributor for Mitsubishi (only in Mexico), which accounted for the other 904 sales.

Mexico is a difficult market for Chrysler, partly because the most popular segments are small cars — A, B, and C size — where Fiat focuses, but where Chrysler has traditionally had little presence. There are also a huge number of used vehicles imported into Mexico each year, which reduces resale values. However, Chrysler appears to be working on building its strength in the country.

Originally posted June 3, 2014.

David Zatz founded Allpar in 1998 (based on a site he had begun in 1993-94), after years of writing reviews for retail trades. He has been quoted by the New York Times, the Daily Telegraph, the Detroit News, and USA Today. Before making Allpar a full-time career, he was a consultant in organizational psychology. You can reach him by using our contact form (much preferred) or by calling (313) 766-2304

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