StaffAllpar HomeMore NewsCarsTrucksUpcomingRepairsTest drives

Chrysler gained in retail and fleet alike

by David Zatz on

After turning into a “fleet queen” under Daimler, Chrysler is now selling 80% of its cars to retail buyers in June 2014, according to Automotive News. That’s a higher percentage than GM (72%) and Ford (66%), and reaching towards Toyota (84%) and Nissan (86%) territory.

Retail sales growth for Chrysler was the largest for any major automaker, with a 10% rise (over June 2013) to 137,600 vehicles — putting it solidly into the #4 position, between Ford-Lincoln and Honda. GM remains the top dog at 193,600 sales, a 1% increase over June 2013, with Toyota remaining a solid #2 despite a 3% drop, and Ford #3 with 146,000, after a 5% drop. Honda retail sales were down 6%.


In fleet sales, the leader was Ford, despite a 7% drop, with 76,100 sales. GM came in at a moderately close #2, despite a 2% gain (around 74,000 sales), and Chrysler was a distant #3 — with less than half of GM’s sales — despite a 6% rise. Toyota had a sharp gain in fleet sales, shooting up by 61% , and coming within 2,000 sales of Chrysler’s position. Hyundai/Kia also sold more fleet cars, with sales up by 33%, and ended up at 24,800 sales — around 6,700 away from Toyota.

One year ago, Chrysler also had 80% of its sales at retail; GM and Ford were at similar proportions to June 2014 (73% and 65%, respectively). Toyota is selling a greater percentage of vehicles to fleets (90% retail in June 2013, 84% in June 2014). Honda and Nissan were roughly even, year to year.

Fleets include commercial, government, nonprofit, and rental-fleets. Some fleet sales are desirable (police cars, for the image; businesses, for the trucks), and some are not (generally, rental fleets). However, a high proportion of retail sales for Chrysler indicates a rising public image, something almost unimaginable during the dog days of 2007-2009.

Newest Ram Built to Serve models honor the U.S. Air Force

Former Ram chief engineer Michael J. Cairns
2021 Ram 1500 Rebel navigation screen
What’s new for ’21? The big list of changes

More Mopar Car
and Truck News

Some popular Allpar pages

Dodge Demon

2018 Wrangler JL

Staff details/contactsTerms of ServiceInformation is presented to the best of our knowledge. Plans change and sometimes mistakes are made. Decisions or purchases made based on this site's verbiage or images are done at the reader's own risk. Also see the Allpar News archives, 1997-2008 • Copyright © VerticalScope Inc. All rights reserved. • Mopar, Dodge, Jeep, Chrysler, HEMI, and certain other names are trademarks of Fiat Chrysler Automobiles.