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Chrysler gained in retail and fleet alike

by David Zatz on

After turning into a “fleet queen” under Daimler, Chrysler is now selling 80% of its cars to retail buyers in June 2014, according to Automotive News. That’s a higher percentage than GM (72%) and Ford (66%), and reaching towards Toyota (84%) and Nissan (86%) territory.

Retail sales growth for Chrysler was the largest for any major automaker, with a 10% rise (over June 2013) to 137,600 vehicles — putting it solidly into the #4 position, between Ford-Lincoln and Honda. GM remains the top dog at 193,600 sales, a 1% increase over June 2013, with Toyota remaining a solid #2 despite a 3% drop, and Ford #3 with 146,000, after a 5% drop. Honda retail sales were down 6%.

Fleet-Sales

In fleet sales, the leader was Ford, despite a 7% drop, with 76,100 sales. GM came in at a moderately close #2, despite a 2% gain (around 74,000 sales), and Chrysler was a distant #3 — with less than half of GM’s sales — despite a 6% rise. Toyota had a sharp gain in fleet sales, shooting up by 61% , and coming within 2,000 sales of Chrysler’s position. Hyundai/Kia also sold more fleet cars, with sales up by 33%, and ended up at 24,800 sales — around 6,700 away from Toyota.

One year ago, Chrysler also had 80% of its sales at retail; GM and Ford were at similar proportions to June 2014 (73% and 65%, respectively). Toyota is selling a greater percentage of vehicles to fleets (90% retail in June 2013, 84% in June 2014). Honda and Nissan were roughly even, year to year.

Fleets include commercial, government, nonprofit, and rental-fleets. Some fleet sales are desirable (police cars, for the image; businesses, for the trucks), and some are not (generally, rental fleets). However, a high proportion of retail sales for Chrysler indicates a rising public image, something almost unimaginable during the dog days of 2007-2009.

David Zatz founded Allpar in 1998 (based on a site he had begun in 1993-94), after years of writing reviews for retail trades. He has been quoted by the New York Times, the Daily Telegraph, the Detroit News, and USA Today. Before making Allpar a full-time career, he was a consultant in organizational psychology. You can reach him by using our contact form (much preferred) or by calling (313) 766-2304


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