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Chrysler Group leads in SUV growth

by Bill Cawthon on

Dodge-Durango2014-Chart-Web

Crossovers and Sport-utility vehicles are currently the hottest segment of the light vehicle market in the U.S. and Canada, accounting for about a third of total light vehicle deliveries from January 1 to June 30. CUV/SUV segment growth in the U.S. and Canadian markets easily outpaced overall industry growth.

At the end of the first half of 2014, Chrysler Group leads that growth in several important metrics: it has the highest growth of any car maker in the U.S. and combined U.S. and Canadian markets and it is the volume leader in Canada where it has the highest growth of any domestic automaker.

Chrysler’s Dodge and Jeep brands combined to deliver the highest sales per model of any automaker in both the U.S. and Canadian markets. As Allpar reported earlier, Jeep has the highest sales per model of any brand in the U.S. and combined U.S. and Canadian markets, but Dodge is No. 5 on the list and Ford is the only domestic brand that beats it. When it comes to the Canadian market, Dodge is Chrysler’s top performer in sales per model, coming in second only to Hyundai.

U.S. & CANADA CROSSOVER/SUV SALES GROWTH: H1-2014
Manufacturer U.S Canada Combined
Chrysler Group 37.5% 23.0% 31.6%
Subaru USA 24.3% 24.3% 24.3%
Toyota Motor Sales 17.2% 7.8% 16.4%
Jaguar Land Rover 13.9% 32.4% 15.7%
Mitsubishi North America 27.2% -20.2% 14.1%
Hyundai-Kia 14.3% 8.5% 13.4%
BMW Group 14.5% 4.3% 13.2%
Nissan North America 10.3% 37.8% 12.6%
Mazda NAO 12.9% 7.7% 12.1%
Mercedes-Benz USA 4.9% 4.3% 4.8%
General Motors 3.7% 6.4% 3.9%
American Honda 2.7% 2.2% 2.7%
Volkswagen Group -2.6% 25.4% 1.5%
Ford Motor Company -0.5% 9.9% 0.5%
Volvo Cars North America -17.9% -20.6% -18.1%
Total CUV/SUV Growth 11.5% 7.0% 11.0%
Total Light Vehicle Growth 4.3% 2.8% 4.1%

Bill Cawthon grew up in the auto industry in the 1950s. His Dad worked for Chrysler and Bill spent a number of Saturdays down on the plant floor at Dodge Main in Hamtramck. Bill is also the U.S. market correspondent for just-auto.com, a British auto industry publication, and a member of the Texas Auto Writers Association, which has named the Jeep Grand Cherokee the “SUV of Texas” several times and named the Ram 1500 as the “Truck of Texas” two years running.

Bill has owned five Plymouths (including the only 1962 “Texan”), one Dodge and one Chrysler and is still trying to figure out how to justify a Wrangler. He also has owned at least one of every 1:87 scale model of a Chrysler product. You can reach him directly at (206) 888-7324 or by using the form.


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