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Jeep’s fabulous first half

by Bill Cawthon on

Jeep-Globe-Web
During the first six months of 2014, the Jeep brand has produced stellar results. Measured by sales growth, it has outperformed every major brand in the U.S., Canada and Europe.

In the U.S., Jeep sales from January to June were up 45% and Jeep’s market share rose 1.2% to 4.1%. Jeep’s market share growth was the highest of any brand.

Jeep went from the No. 9 spot in the rankings to No. 7, passing Dodge to be Chrysler Group’s best-selling brand. When it comes to SUVs, Jeep is second only to the Ford brand in total volume and beats Ford in sales per model line.

Incidentally, Chrysler Group also has the highest average sales per SUV model of any automaker. It’s second only to General Motors in terms of total utility volume.

In Canada, Jeep sales were up 41% at the end of June, the highest growth rate of any major brand. Market share rose by an entire point. Only Nissan picked up more share and that was only by a tenth of a point.

While we only have European numbers through May, the story is very much the same: Jeep’s sales growth is the largest of any major brand.

U.S. – CANADA CUV/SUV BRANDS – AVERAGE SALES PER MODEL LINE
Brand U.S. Sales Canada Sales Total Models Sales/Model
Jeep 332,802 33,293 366,095 5 73,219
Ford* 353,506 42,574 396,080 6 66,013
Honda 211,750 20,112 231,862 4 57,966
Kia 146,876 14,452 161,328 3 53,776
Dodge 80,026 14,448 94,474 2 47,237
Toyota 240,043 24,195 264,238 6 44,040
Subaru 171,525 1,353 172,878 4 43,220
Chevrolet 271,104 18,095 289,189 7 41,313
Nissan 201,674 23,325 224,999 6 37,500
GMC 122,906 9,997 132,903 4 33,226
Hyundai 76,342 23,218 99,560 3 33,187
Mazda 59,528 1,653 61,181 2 30,591
Buick 53,799 4,158 57,957 2 28,979
Lexus 59,521 4,253 63,774 3 21,258
Acura 53,069 6,388 59,457 3 19,819
BMW 57,889 7,634 65,523 4 16,381
Mercedes-Benz 53,790 6,947 60,737 4 15,184
Audi 30,373 4,853 35,226 3 11,742
Volkswagen 16,461 6,097 22,558 2 11,279
Cadillac 39,319 2,401 41,720 4 10,430
Porsche 8,713 1,082 9,795 1 9,795
Mitsubishi 22,388 5,343 27,731 3 9,244
Lincoln 20,858 1,686 22,544 3 7,515
Infiniti 26,149 3,082 29,231 4 7,308
Volvo 11,435 945 12,380 2 6,190
Land Rover 26,186 3,187 29,373 6 4,896
*Ford counts the Police Interceptor Utility as a separate model
Data Source: Manufacturers’ reported sales January-June 2014

Bill Cawthon grew up in the auto industry in the 1950s. His Dad worked for Chrysler and Bill spent a number of Saturdays down on the plant floor at Dodge Main in Hamtramck. Bill is also the U.S. market correspondent for just-auto.com, a British auto industry publication, and a member of the Texas Auto Writers Association, which has named the Jeep Grand Cherokee the “SUV of Texas” several times and named the Ram 1500 as the “Truck of Texas” two years running.

Bill has owned five Plymouths (including the only 1962 “Texan”), one Dodge and one Chrysler and is still trying to figure out how to justify a Wrangler. He also has owned at least one of every 1:87 scale model of a Chrysler product. You can reach him directly at (206) 888-7324 or by using the form.


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