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Chrysler’s booming July sales

by Bill Cawthon on

Chrysler-Chart-0714

Chrysler Group reported sales increased 20% to 167,667 units last month. The results not only extended the group’s record to 52 consecutive months of sales growth, they marked the group’s best July since 2005.

All brands finished the month in the black, led by a 41% increase in Jeep sales which set a new July record.

“Chrysler Group had a solid July as each brand recorded sales gains on our way to a 20 percent year-over-year increase, our strongest July sales in nine years,” said Reid Bigland, Head of U.S. Sales.

Looking at by-model results, the Jeep Wrangler, Jeep Compass, Dodge Dart, Dodge Challenger, Dodge Journey, and Ram Cargo Van all posted their best-ever July sales. The Fiat 500L set a new monthly sales record as sales rose 49%. Dart sales were up 23%, marking the third-consecutive month the smallest Dodge has set a sales record. Wrangler sales were up 14%, to the highest volume of any Jeep model. Cherokee sales rose 11% from June 2014 as it closes on the 100,000-unit mark.

U.S. industry sales figures for July are internally projected at an estimated 16.8 million units Seasonally Adjusted Annual Rate (SAAR).

CHRYSLER GROUP LLC SALES: JULY 2014 & CYTD
Make & Model Jul-14 Jul-13 Change CYTD 2014 CYTD 2013 Change
Chrysler 200 8,159 8,122 0.5% 53,337 83,137 -35.8%
Chrysler 300 3,926 3,796 3.4% 29,940 33,241 -9.9%
Town & Country 11,370 8,060 41.1% 81,246 67,439 20.5%
CHRYSLER BRAND 23,455 19,978 17.4% 164,523 183,817 -10.5%
Dart 7,483 6,064 23.4% 45,450 51,013 -10.9%
Avenger 4,318 6,131 -29.6% 44,781 67,149 -33.3%
Charger 5,539 5,200 6.5% 55,306 57,181 -3.3%
Challenger 4,294 4,271 0.5% 30,575 34,253 -10.7%
Viper 46 94 -51.1% 400 320 25.0%
Journey 7,158 6,508 10.0% 54,309 48,944 11.0%
Caravan 9,473 8,583 10.4% 81,539 68,055 19.8%
Durango 4,807 5,135 -6.4% 37,682 33,440 12.7%
DODGE BRAND 43,118 41,986 2.7% 350,042 360,400 -2.9%
Compass 5,411 5,222 3.6% 38,503 32,000 20.3%
Patriot 7,793 7,572 2.9% 51,721 45,687 13.2%
Wrangler 16,388 14,404 13.8% 102,125 92,132 10.8%
Liberty  0 60 Disc. 0 6,048 Disc.
Grand Cherokee 15,169 15,019 1.0% 104,782 95,815 9.4%
Cherokee 14,827 0 NEW 95,259 0 NEW
JEEP BRAND 59,588 42,277 40.9% 392,390 271,682 44.4%
Ram Pickup & Chassis-Cab 35,621 31,314 13.8% 239,481 201,633 18.8%
Cargo Van 861 764 12.7% 5,651 5,507 2.6%
ProMaster Van 1,217 0 NEW 6,924 0 NEW
RAM BRAND 37,699 32,078 17.5% 252,056 207,140 21.7%
Fiat 500 2,371 2,821 -16.0% 20,550 23,892 -14.0%
Fiat 500L 1,436 962 49.3% 8,229 1,503 447.5%
FIAT BRAND 3,807 3,783 0.6% 28,779 25,395 13.3%
GRAND TOTAL 167,667 140,102 19.7% 1,187,790 1,048,434 13.3%
TOTAL CAR 36,136 36,499 -1.0% 280,339 350,231 -20.0%
TOTAL TRUCK 131,531 103,603 27.0% 907,451 698,203 30.0%

Bill Cawthon grew up in the auto industry in the 1950s. His Dad worked for Chrysler and Bill spent a number of Saturdays down on the plant floor at Dodge Main in Hamtramck. Bill is also the U.S. market correspondent for just-auto.com, a British auto industry publication, and a member of the Texas Auto Writers Association, which has named the Jeep Grand Cherokee the “SUV of Texas” several times and named the Ram 1500 as the “Truck of Texas” two years running.

Bill has owned five Plymouths (including the only 1962 “Texan”), one Dodge and one Chrysler and is still trying to figure out how to justify a Wrangler. He also has owned at least one of every 1:87 scale model of a Chrysler product. You can reach him directly at (206) 888-7324 or by using the form.


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