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Financials reveal sales numbers

by David Zatz on

Chrysler has a U.S. market share of 12.1%, with a retail market share of 12.0%, according to figures just released by Chrysler Group. The fleet mix has fallen from 22% in Q2 2013 to 21% in Q2 2014. Jeep Cherokee added 44,000 sales to the period.

Chrysler’s fleet sales, as reported by Allpar in the past, have been steadily falling as a percentage of overall sales.

sales-charts

In the same period, Canadian retail sales rose by 9%, with retail market rising from 12.6% to 13.1%. Chrysler Canada was the sales leader for the first half of the year; Cherokee added 6,200 sales.  Overall Canadian sales rose 4%, with retail sales increases making up for fleet shortfalls.

Dealer inventories have been getting higher in recent quarters, both in absolute numbers and in days’ supply, though at the end of the second quarter they stood at 72 days rather than Q4’s abnormal high of 79 days.

The company confirmed its prior guidance of around 2.9 million worldwide shipments, $80 billion in net revenues, $3.7-$4.0 billion in modified operating profit, $2.3-$2.5 billion in adjusted net income, and up to $1 billion in free cash flow.

Most of Chrysler’s sales remain stubbornly United States-based, with 527,000 cars sold in the US, 81,000 in Canada, and smaller numbers everywhere else. By brand, Jeep is by far the biggest seller, with 269,000 sales, though it would be dwarfed by Dodge and Ram together. Dodge (the brand some, oddly, claim has been marked for death) came in second with 178,000; then Ram at 151,000; and finally, Chrysler at 95,000. Fiat and contract manufacturing were nearly tied, at 18,000 and 16,000 sales. Dodge saw a major contraction in growth, with Chrysler also shrinking a little, both more than compensated for by expansions at Jeep and Ram.

David Zatz founded Allpar in 1998 (based on a site he had begun in 1993-94), after years of writing reviews for retail trades. He has been quoted by the New York Times, the Daily Telegraph, the Detroit News, and USA Today. Before making Allpar a full-time career, he was a consultant in organizational psychology. You can reach him by using our contact form (much preferred) or by calling (313) 766-2304

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