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Jeep leads major brands in NAFTA growth

by Bill Cawthon on

Jeep-NAFTA-Web
With 43.2% growth in the first half of 2014, Jeep brand growth led all major brands in the NAFTA region (U.S., Canada and Mexico). Ram was the second-fastest-growing brand, up 18.8% compared to the January-June period of 2013. Fiat brand was third.

The other Chrysler Group brands were at the other end of the chart. With a deficit of 14.8%, Chrysler brand posted the worst showing while Dodge was ahead of only Chrysler and Volkswagen.

Chrysler’s best-sellers across the NAFTA region are the Ram pickup, Dodge Grand Caravan, Jeep Wrangler, Jeep Grand Cherokee and Jeep Cherokee.

To keep things manageable, only major brands sold in all three markets are included. Brands like Kia, Lexus and Scion are not sold in Mexico while Renault, Peugeot and SEAT are not sold in the U.S. or Canada.

NAFTA REGION GROWTH: MAJOR BRANDS JANUARY-JUNE 2014
Sales Market Share
Brand H1/2014 H1/2013 Growth H1/2014 H1/2013 Change
Jeep 377,517 263,658 43.2% 3.9% 2.9% 37.8%
Ram 266,131 224,104 18.8% 2.8% 2.4% 14.3%
Fiat 33,782 28,904 16.9% 0.4% 0.3% 12.5%
Lincoln 48,088 41,925 14.7% 0.5% 0.5% 10.4%
Infiniti 65,034 57,074 13.9% 0.7% 0.6% 9.7%
Buick 123,058 109,033 12.9% 1.3% 1.2% 8.6%
Nissan 823,781 739,084 11.5% 8.6% 8.0% 7.3%
GMC 269,998 258,402 4.5% 2.8% 2.8% 0.6%
Toyota 1,115,302 1,070,101 4.2% 11.6% 11.6% 0.3%
Hyundai 436,411 432,786 0.8% 4.6% 4.7% -2.9%
Acura 88,151 87,473 0.8% 0.9% 0.9% -3.0%
Chevrolet 1,188,294 1,180,229 0.7% 12.4% 12.8% -3.1%
Honda 758,349 762,793 -0.6% 7.9% 8.3% -4.3%
Cadillac 87,789 88,535 -0.8% 0.9% 1.0% -4.6%
Ford 1,397,808 1,435,354 -2.6% 14.6% 15.6% -6.3%
Dodge 370,118 391,633 -5.5% 3.9% 4.2% -9.0%
Volkswagen 285,464 311,530 -8.4% 3.0% 3.4% -11.8%
Chrysler 155,170 182,032 -14.8% 1.6% 2.0% -18.0%
NAFTA Total 9,579,261 9,219,918 3.9% 100.0% 100.0% N/A

Looking at the results posted by the major automakers, Nissan led the growth thanks to gains in the U.S. and Canadian markets. Nissan is already the top-selling brand in Mexico and is ahead of Honda in NAFTA totals.

Growth in Fiat Chrysler Automobiles and Chrysler Groups’s domestic brands were second and third, well ahead of Ford and GM. GM was sixth on the list and Ford was next-to-last.

NAFTA REGION GROWTH AMONG MAJOR AUTOMAKERS: JANUARY-JUNE 2014
Sales Market Share
Manufacturer H1/2014 H1/2013 Growth H1/2014 H1/2013 Change
Nissan North America 888,815 796,158 11.6% 9.3% 8.6% 7.5%
Fiat Chrysler Automobiles 1,209,645 1,092,885 10.7% 12.6% 11.9% 6.5%
Chrysler Brands 1,168,936 1,061,427 10.1% 12.2% 11.5% 6.0%
Toyota Motor Sales 1,295,246 1,233,284 5.0% 13.5% 13.4% 1.1%
Hyundai-Kia Motors 770,768 746,762 3.2% 8.0% 8.1% -0.7%
General Motors 1,669,139 1,636,199 2.0% 17.4% 17.7% -1.8%
American Honda 846,500 850,266 -0.4% 8.8% 9.2% -4.2%
Ford Motor Company 1,445,896 1,477,279 -2.1% 15.1% 16.0% -5.8%
Volkswagen Group 424,999 437,825 -2.9% 4.4% 4.7% -6.6%

Bill Cawthon grew up in the auto industry in the 1950s. His Dad worked for Chrysler and Bill spent a number of Saturdays down on the plant floor at Dodge Main in Hamtramck. Bill is also the U.S. market correspondent for just-auto.com, a British auto industry publication, and a member of the Texas Auto Writers Association, which has named the Jeep Grand Cherokee the “SUV of Texas” several times and named the Ram 1500 as the “Truck of Texas” two years running.

Bill has owned five Plymouths (including the only 1962 “Texan”), one Dodge and one Chrysler and is still trying to figure out how to justify a Wrangler. He also has owned at least one of every 1:87 scale model of a Chrysler product. You can reach him directly at (206) 888-7324 or by using the form.


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