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New Ram chief: Robert Hegbloom

by David Zatz on

Hegbloom and Bigland

Robert Hegbloom, who joined Chrysler in 1986 and has moved up through the truck group, has taken over the Ram truck brand and joined the North American leadership team. Mr. Hegbloom has been praised by reporters as being a “real truck guy.”

Reid Bigland, who is in charge of Chrysler Group U.S. sales and remains CEO of Chrysler Canada, has yielded his position as leader of the Ram brand but will now take over running Alfa Romeo’s North American operations. Alfa Romeo is a key worldwide brand for the future Fiat Chrysler Automobiles, seen as the company’s primary competitor in the BMW-Lexus-Mercedes space.

David Zatz founded Allpar in 1998 (based on a site he had begun in 1993-94), after years of writing reviews for retail trades. He has been quoted by the New York Times, the Daily Telegraph, the Detroit News, and USA Today. Before making Allpar a full-time career, he was a consultant in organizational psychology. You can reach him by using our contact form (much preferred) or by calling (313) 766-2304


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