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Chrysler sales zoom

by Bill Cawthon on

Chrysler-Chart-0814

Chrysler sold 198,379 cars and trucks in the United States in August, up nearly 20% from August 2013 and 18% ahead of July 2014 — easily beating even the most optimistic analyst estimates. The company says it was the best August sales total since 2002, and its 53rd consecutive month of sales improvements.

Jeep led the way with a 48.7% jump, extending its growth streak with best-ever monthly sales for the Cherokee and Patriot. The brand has set a new sales record every month in 2014. Cherokee was Jeep’s best seller, with Wrangler now at #3.

Ram brand wasn’t far behind in growth, with sales 38.7% higher than last year. Ram pickup/chassis-cab sales soared 32.6% to 43,775 trucks and the Ram Cargo van doubled its 2013 deliveries. ProMaster passed Cargo Van by a wide margin, but remains a small player.

The Chrysler 200 and Town & Country lifted the Chrysler brand into the black for the month. Chrysler 200 deliveries were up 39% compared to July 2014. Year-to-date (YTD) T&C sales are now up 19% compared to the first eight months of 2013.

While shortfalls in a few lines (including Caravan) and the legacy of the discontinued Avenger left Dodge brand in the red, sales of the Dart and Charger were strong, and the Journey set a new sales record.

Fiat 500 sales rose, but 500L barely registered, with a mere 33 nationwide sales. 500 is built by Chrysler; 500L is imported.

Seven Chrysler Group vehicles set sales records in August: the Chrysler Town & Country, Dodge Dart, Dodge Journey, Jeep Cherokee, Jeep Patriot, and the Jeep Wrangler.

At the end of the month, Chrysler Group had a 64-day supply of inventory (471,930 units). U.S. industry sales figures for August are internally projected at an estimated 17.4 million units Seasonally Adjusted Annual Rate (SAAR). Analysts estimated that Chrysler had the second highest incentives in the industry for August.

CHRYSLER GROUP U.S. SALES: AUGUST 2014 & CYTD
Model Aug-14 Aug-13 Change CYTD 2014 CYTD 2013 Change
Chrysler 200 10,810 10,139 6.6% 64,147 93,276 -31.2%
Chrysler 300 4,887 5,909 -17.3% 34,827 39,150 -11.0%
Town & Country 14,065 12,630 11.4% 95,311 80,069 19.0%
Chrysler Brand 29,762 28,678 3.8% 194,285 212,495 -8.6%
Dart 8,390 6,901 21.6% 53,840 57,914 -7.0%
Avenger 2,905 6,351 -54.3% 47,686 73,500 -35.1%
Charger 8,211 7,448 10.2% 63,517 64,629 -1.7%
Challenger 4,182 4,392 -4.8% 34,757 38,645 -10.1%
Viper 38 61 -37.7% 438 381 15.0%
Journey 9,147 8,890 2.9% 63,456 57,834 9.7%
Caravan 11,257 12,569 -10.4% 92,796 80,624 15.1%
Durango 5,765 6,246 -7.7% 43,447 39,686 9.5%
Dodge Brand 49,895 52,858 -5.6% 399,937 413,258 -3.2%
Compass 4,749 5,249 -9.5% 43,252 37,249 16.1%
Patriot 9,120 7,170 27.2% 60,841 52,857 15.1%
Wrangler 17,988 15,825 13.7% 120,113 107,957 11.3%
Liberty 0 19 -100.0% 0 6,067 -100.0%
Grand Cherokee 18,235 17,976 1.4% 123,017 113,791 8.1%
Cherokee 18,674 0 NEW 113,933 0 NEW
Jeep Brand 68,766 46,239 48.7% 461,156 317,921 45.1%
Ram Pickup/Chassis-Cab 43,775 33,009 32.6% 283,256 234,642 20.7%
Cargo Van 1,161 578 100.9% 6,812 6,085 11.9%
ProMaster Van 1,658 0 NEW 8,582 0 NEW
Ram Brand 46,594 33,587 38.7% 298,650 240,727 24.1%
Fiat 500 3,329 2,976 11.9% 23,879 26,868 -11.1%
Fiat 500L 33 1,214 -97.3% 8,262 2,717 204.1%
Fiat Brand 3,362 4,190 -19.8% 32,141 29,585 8.6%
Grand Total 198,379 165,552 19.8% 1,386,169 1,213,986 14.2%
Total Car 42,752 44,177 -3.2% 323,091 394,408 -18.1%
Total Truck 155,627 121,375 28.2% 1,063,078 819,578 29.7%

Bill Cawthon grew up in the auto industry in the 1950s. His Dad worked for Chrysler and Bill spent a number of Saturdays down on the plant floor at Dodge Main in Hamtramck. Bill is also the U.S. market correspondent for just-auto.com, a British auto industry publication, and a member of the Texas Auto Writers Association, which has named the Jeep Grand Cherokee the “SUV of Texas” several times and named the Ram 1500 as the “Truck of Texas” two years running.

Bill has owned five Plymouths (including the only 1962 “Texan”), one Dodge and one Chrysler and is still trying to figure out how to justify a Wrangler. He also has owned at least one of every 1:87 scale model of a Chrysler product. You can reach him directly at (206) 888-7324 or by using the form.


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