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Dodge slashes Viper price

by Bill Cawthon on

Viper-2015-Web
The 2015 Dodge Viper will have more horsepower, improved fuel economy and, perhaps best of all, a new starting price of $84,995, excluding destination charges and gas guzzler tax. The new sticker is $15,000 less than the 2014 model and is about the same as the original 1992 price of $50,700, adjusted for inflation.

The new Viper has 645 horsepower and gets up to 20 miles per gallon. Deliveries will begin in the first quarter of 2015.

In addition to lower pricing on the 2015 Viper, prices on all Vipers in dealer inventory have been discounted by $15,000. Current Generation 5 Viper owners will receive a $15,000 certificate that they can use toward the purchase of a new Dodge Viper. This is in addition to the $15,000 price reduction, so a buyer could save $30,000.

Viper-Chart-Web

Viper sales have fallen dramatically from their pre-recession levels. Dodge reported 38 sales in August, down 37.7% from August 2013. The Chrysler supercar is still in the black for the year with sales up 15.0% to 438 units but there are an estimated 600 still on dealer lots.

Speaking to Automotive News Larry Vellequette, Dodge CEO Tim Kuniskis said, “I think the current car is so much better than any other Viper we’ve ever built, but we’ve got to fix the one last piece: We’ve got to fix the retail equation. We’ve got to fix what’s going on in the dealership, in the showroom. It’s the dealer network, it’s the inventory, it’s the pricing, it’s how we sell the car. We have to fix all of that.”

The Viper will now be marketed along with other Dodges and will be available from all Dodge dealers.

Bill Cawthon grew up in the auto industry in the 1950s. His Dad worked for Chrysler and Bill spent a number of Saturdays down on the plant floor at Dodge Main in Hamtramck. Bill is also the U.S. market correspondent for just-auto.com, a British auto industry publication, and a member of the Texas Auto Writers Association, which has named the Jeep Grand Cherokee the “SUV of Texas” several times and named the Ram 1500 as the “Truck of Texas” two years running.

Bill has owned five Plymouths (including the only 1962 “Texan”), one Dodge and one Chrysler and is still trying to figure out how to justify a Wrangler. He also has owned at least one of every 1:87 scale model of a Chrysler product. You can reach him directly at (206) 888-7324 or by using the form.

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