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Fiat 500 takes ice bucket challenge for ALS awareness

by Bill Cawthon on

Stars, politicians and other notables have taken the Ice Bucket Challenge to raise awareness of and funding for a cure for amyotrophic lateral sclerosis (ALS), sometimes known as Lou Gehrig’s Disease.

The challenge has spread worldwide and even fictional characters like Kermit the Frog have participated.

So it was only a matter of time before cars got into the act.

In Europe, the Fiat 500 took the challenge, and the bucket of water, as Fiat donated €10,000 (just over $13,000) to the cause. The Cinquecento then issued its own challenge to its competitors, the Volkswagen Up, Renault Twingo and BMW Mini.

Bill Cawthon grew up in the auto industry in the 1950s. His Dad worked for Chrysler and Bill spent a number of Saturdays down on the plant floor at Dodge Main in Hamtramck. Bill is also the U.S. market correspondent for, a British auto industry publication, and a member of the Texas Auto Writers Association, which has named the Jeep Grand Cherokee the “SUV of Texas” several times and named the Ram 1500 as the “Truck of Texas” two years running.

Bill has owned five Plymouths (including the only 1962 “Texan”), one Dodge and one Chrysler and is still trying to figure out how to justify a Wrangler. He also has owned at least one of every 1:87 scale model of a Chrysler product. You can reach him directly at (206) 888-7324 or by using the form.

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