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Fiat to source pickup for Europe, Latin America from Mitsubishi

by Bill Cawthon on


This morning, Fiat Group Automobiles and Mitsubishi Motors Corporation issued simultaneous press releases announcing the signing of a non-binding Memorandum of Understanding covering the possible development and production of a mid-size pick-up truck for the European and Latin American markets.

The pickup, which would be built by Mitsubishi, would be based on the next-generation of the Mitsubishi L200 and would become part of the Fiat Professional line.

Fiat Professional already has the Strada, a compact pickup that is the brand’s best-selling vehicle with 134,000 worldwide sales in 2013.

Chrysler and Mitsubishi have a long history of collaboration. In June, they announced that Chrysler would be selling a version of Mitsubishi’s Attrage sedan in the Mexican market.

Bill Cawthon grew up in the auto industry in the 1950s. His Dad worked for Chrysler and Bill spent a number of Saturdays down on the plant floor at Dodge Main in Hamtramck. Bill is also the U.S. market correspondent for, a British auto industry publication, and a member of the Texas Auto Writers Association, which has named the Jeep Grand Cherokee the “SUV of Texas” several times and named the Ram 1500 as the “Truck of Texas” two years running.

Bill has owned five Plymouths (including the only 1962 “Texan”), one Dodge and one Chrysler and is still trying to figure out how to justify a Wrangler. He also has owned at least one of every 1:87 scale model of a Chrysler product. You can reach him directly at (206) 888-7324 or by using the form.

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