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Ordering open for Challenger Hellcat

by David Zatz on

As of today, according to a Chrysler spokesman, any Dodge dealer in America can order a 2015 Dodge Challenger SRT Hellcat for customers.

The 707-horespower car, one of the two most powerful muscle cars ever produced (along with the 2015 Dodge Charger SRT Hellcat), is now showing on the Dodge build and price Web site. The price starts at just over $60,000, comparable to smaller, weaker cars from Chevrolet and Ford.

This time around, according to Dodge chief Tim Kuniskis, as quoted by Automotive News,  dealer allocations will be based on the number of Dodges sold in the last six months, “everything from Dart to Durango to Viper.”  A second allocation calculation will be made in December, based on 90 days of sales and the 30-day inventory turnover.

After that, dealers will be allocated Hellcats based on the length of time they spend on dealer lots before being sold. This is being done partly to reduce dealers’ use of surcharges, which add to profit but can keep cars sitting on lots instead of getting out to buyers’ driveways. Mr. Kuniskis said the goal for Hellcat powered cars was to be “shared” with friends and thereby move the brand forward.  That is one reason why the price was set at $60,990, including shipping — to make it affordable by a relatively large group of people, many more than could buy it if dealers slapped a $20,000 surcharge on the hood.

Automotive News pointed out that the supercharged V-8 has seven more horsepower than the $400,000 Lamborghini Aventador.

David Zatz founded Allpar in 1998 (based on a site he had begun in 1993-94), after years of writing reviews for retail trades. He has been quoted by the New York Times, the Daily Telegraph, the Detroit News, and USA Today. Before making Allpar a full-time career, he was a consultant in organizational psychology. You can reach him by using our contact form (much preferred) or by calling (313) 766-2304


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