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“America’s Import” to be a registered trademark

by Bill Cawthon on

The tagline “America’s Import” has been approved for registration as a trademark, with just one step left in the complex process.

Chrysler Group filed a trademark application on January 31 of this year; it passed muster with the U.S. Patent & Trademark Office (USPTO) examiner and law office in May. It was published for opposition on July 1. After the 30-day opposition period ended, apparently with no challenges, the USPTO sent a Notice of Allowance to Chrysler on August 31, saying the mark was cleared for registration.

Since a trademark must be in commercial use before it can be registered, Chrysler still needs file a statement showing when the mark was first used in commerce.

With the latest ads for the Chrysler 200, Chrysler only needs to turn in the paperwork to make “America’s Import” a registered trademark of Fiat Chrysler Automobiles (presumably replacing “Imported from Detroit,” which some noted only really applied to the Viper, Grand Cherokee, and Durango, though most Chrysler vehicles are made fairly close to Detroit proper.)

This should help avoid any problems such as those that arose a few years back with Pure Detroit, which fought Chrysler for the phrase “Imported from Detroit.”

Bill Cawthon grew up in the auto industry in the 1950s. His Dad worked for Chrysler and Bill spent a number of Saturdays down on the plant floor at Dodge Main in Hamtramck. Bill is also the U.S. market correspondent for, a British auto industry publication, and a member of the Texas Auto Writers Association, which has named the Jeep Grand Cherokee the “SUV of Texas” several times and named the Ram 1500 as the “Truck of Texas” two years running.

Bill has owned five Plymouths (including the only 1962 “Texan”), one Dodge and one Chrysler and is still trying to figure out how to justify a Wrangler. He also has owned at least one of every 1:87 scale model of a Chrysler product. You can reach him directly at (206) 888-7324 or by using the form.

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