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Chrysler raises fleet, retail sales

by David Zatz on

In an unusual month, Chrysler actually ended up the #2 fleet seller in the United States, beating Ford by around 400 vehicles, according to Automotive News estimates. The company remains America’s fourth best retail seller, beating Honda and Nissan.

fleet sales

Normally, Chrysler has been selling fewer cars to fleets than GM or Ford, but for September 2014, both GM and Ford cut back their fleet sales as a percentage of the total; one quarter of Chryslers were sold to fleets, vs 24% of Fords and 22% of GMs (Chrysler’s fleet sales, as a percentage of the total, fell slightly from September 2013).

The most fleet-heavy imports are Nissan and Hyundai-Kia, at 14% and 13%. Very few Toyotas, Lexuses, Hondas, and Acuras are sold to fleets.

GM was both the largest seller of retail and fleet cars, with around 174,000 retail sales and around 50,000 fleet sales. Toyota/Lexus was #2 in retail at around 160,000, with Ford/Lincoln at around 140,000, Chrysler at around 137,000, and Honda/Acura at around 116,000.

Not all fleet sales are negatives — some examples include sales of pickups to various companies, or police cars, which are partly seen as a marketing plus.  However, in past years, automakers have dumped fleet cars on the market at little or no profit to boost sales numbers.

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