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Hellcat trademark opposed

by Bill Cawthon on

Trademark problems continue to dog Dodge.

The Scat Pack trademark is already under fire from a California company and now three marks, Challenger SRT Hellcat, HEMI Hellcat, and SRT Hellcat have been challenged by Classic Car Studio of Brentwood, Missouri.

Just a day after the marks were published for opposition, Daniel Fort, an attorney for Classic Car Studio, was granted a 90-day extension of the deadline for filing a protest (normally, the USPTO allows 30 days). The expiration of the opposition period would have been October 23, this Thursday.

Fort said his client needed more time to investigate the claim and confer with legal help.

Classic Car Studios is a vehicle restoration and customization shop. One of their current projects is what the company calls a “1969 Hellcat Camaro,” a one-off custom project for a customer in Belarus.

Classic Car Studios has not applied for trademark registration for the Hellcat name and does not seem to be using it for a regular product line, suggesting that their opposition is on shaky ground. The request for an extension of time doesn’t require any statement of the reason for opposition, and Fort’s letter to the UPSTO didn’t list any. But it does knock the process back: the new deadline for Classic Car Studios to provide reasons for opposition is now January 15, 2015, a week after the Hellcat trademarks would have been approved.

Bill Cawthon grew up in the auto industry in the 1950s. His Dad worked for Chrysler and Bill spent a number of Saturdays down on the plant floor at Dodge Main in Hamtramck. Bill is also the U.S. market correspondent for, a British auto industry publication, and a member of the Texas Auto Writers Association, which has named the Jeep Grand Cherokee the “SUV of Texas” several times and named the Ram 1500 as the “Truck of Texas” two years running.

Bill has owned five Plymouths (including the only 1962 “Texan”), one Dodge and one Chrysler and is still trying to figure out how to justify a Wrangler. He also has owned at least one of every 1:87 scale model of a Chrysler product. You can reach him directly at (206) 888-7324 or by using the form.

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