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Jeep in Aussie Top 10

by David Zatz on

For an all too brief time in the 1960s and 1970s, Chrysler was a major player in the Australian auto market. In the end, after some strategic blunders and a cash shortage at the home company, Chrysler Australia was sold to Mitsubishi.

The company has been trying to return, though not with a full line. The most successful brand so far has been Jeep, thanks partly to a booming SUV market — around a third of new cars sold in Australia now are SUVs. Jeep his a record of 2,937 sales, according to caradvice,  up 43% from September 2013 (the gain was partly due to the arrival of the Cherokee, but nearly half of Jeep sales were Grand Cherokees).


Toyota remains #1. Holden (GM) and Ford, once #1 and #2, were at #4 and #5, with 8,804 and 8,551 sales. Jeep was at #10, edging out Mercedes by 137 cars.

Fiat came in at #21 (451 sales).  Alfa Romeo came in at #27 (206 sales — five below Porsche). Chrysler and Dodge were ranked at #31 and #32 (108 and 105 sales), and Fiat Professional at #33 (98).  Maserati sold 51 cars, beating Infinity, and Ferrari edged out Lamborghini by a single sale (10 vs 9) to hit 41st place. A single Caterham anchored the list at #49.

Jeep Grand Cherokee came in at #2 in SUV Large Segment (1,436 sales), three sales behind the Toyota Prado. That one model outsold all other FCA brands, with numerous competitors thrown in.

The Fiat 500 was #2 in the micro-car segment. Chrysler had some “top threes” in two specific tiny segments (Upper Large Car, #2 of 2, and People Mover Above $60,000, with three sales for the Voyager).  Thanks, Hemi265.

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