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More Vipers coming

by David Zatz on

The Conner Avenue, Detroit spark-plug-turned-car-plant which makes Dodge Vipers will start up again in November, according to Dodge chief Tim Kuniskis, as quoted by Larry Vellequette in Automotive News.

Dodge-91Viper-Web

While inventories of Vipers grew to absurd numbers, a price cut of $15,000 — according to Allpar sources, the “racing tax” applied to each car, ended by taking Viper out of the American Le Mans series — plus coupons for $15,000 off given to current Viper owners have been working to slash inventories of 2013 and 2014 Vipers. Sales more than doubled from August to September — and this August, Viper sold better than it did last August.

By the end of October, inventories will be down to the point where the company can start making 2015 Vipers, albeit long after most 2015s have started up. Mr. Kuniskis said he had around 200 orders for 2015 Vipers in hand; the plant will not make the Viper TA or GTS when it restarts, but these will come as inventories keep falling.

Allpar sources have claimed that an adjustable-suspension Viper ACR with superior cornering is due sometime in the 2015 model year; the company has created a concept Viper ACR for the SEMA aftermarket show.

David Zatz founded Allpar in 1998 (based on a site he had begun in 1993-94), after years of writing reviews for retail trades. He has been quoted by the New York Times, the Daily Telegraph, the Detroit News, and USA Today. Before making Allpar a full-time career, he was a consultant in organizational psychology. You can reach him by using our contact form (much preferred) or by calling (313) 766-2304


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