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Petition to restore Pentastar

by David Zatz on

A petition on change.org to restore the Chrysler pentastar to cars and trucks, started by Richard Mastriano, has already gathered 477 signatures.

With the corporate change from Fiat SpA to Fiat Chrysler Automobiles, the pentastar was removed from corporate sites — along with the Fiat logo — and replaced by the FCA logo.  It was similarly removed when Daimler took over Chrysler, but at that point, Chrysler was the only affected group.

The pentastar has been included behind the right front wheel on Chrysler, Dodge, and Plymouth vehicles from time to time, starting with the symbol’s creation in 1962. Currently, cars only have the brand label; use of the pentastar has tended to phase in and out, with perhaps the most visibility under Lee Iacocca.

Contrary to rumor, the pentastar is likely to remain atop the corporate headquarters tower, largely due to the high expense of removing it. The pentastar is a built-in feature.  See the petition. Thanks,  Alex Petersen.

David Zatz founded Allpar in 1998 (based on a site he had begun in 1993-94), after years of writing reviews for retail trades. He has been quoted by the New York Times, the Daily Telegraph, the Detroit News, and USA Today. Before making Allpar a full-time career, he was a consultant in organizational psychology. You can reach him by using our contact form (much preferred) or by calling (313) 766-2304

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