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Quality chief Doug Betts replaced

by David Zatz on

Chrysler’s chief of quality, Doug Betts — hired away from Toyota during the Cerberus times — has been replaced  by Matthew Liddane, who was promoted from Vice President of Systems and Components.  Mr. Betts does not appear to have left for another company, but is likely to be hired fairly quickly.

matt liddane

Mr. Liddane joined Chrysler Corporation in 1987 starting as an engineer, and has been Chief Engineer of the Jeep Product Team and Vehicle Line Executive for the CUSW platform which includes Dart, Cherokee, and 200.

Larry Vellequette of Automotive News noted that this change took place one day after Jeep joined Fiat at the bottom of the J.D. Power initial quality study; the Chrysler brand itself did rank above average (#12) while Dodge (#21) was below average.  Dodge, Jeep, Ram, and Fiat were the bottom four brands in Consumer Reports’ annual study, with the Chrysler brand itself falling four places to #22 (out of 28).

Mr. Betts was on the FCA Global Executive Council; his replacement will be Mark Chernoby, who became is also in charge of global product development.

David Zatz founded Allpar in 1998 (based on a site he had begun in 1993-94), after years of writing reviews for retail trades. He has been quoted by the New York Times, the Daily Telegraph, the Detroit News, and USA Today. Before making Allpar a full-time career, he was a consultant in organizational psychology. You can reach him by using our contact form (much preferred) or by calling (313) 766-2304


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