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Ram: “just the facts”

by David Zatz on

Ram launched a new campaign, titled “Just the Facts,” with two ads during football games over the weekend.  The first ads look at the Ram 1500 diesel’s fuel economy and the best in class payload of the Ram 3500 with the Cummins diesel.

Ram TV adsPart of the campaign is a “to the point” web site focusing on information, though it has its share of glitz (this is part of the normal ramtrucks.com site).

Ram has had 53 consecutive months of year-over-year sales gains.

David Zatz founded Allpar in 1998 (based on a site he had begun in 1993-94), after years of writing reviews for retail trades. He has been quoted by the New York Times, the Daily Telegraph, the Detroit News, and USA Today. Before making Allpar a full-time career, he was a consultant in organizational psychology. You can reach him by using our contact form (much preferred) or by calling (313) 766-2304


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