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Ram: “just the facts”

by David Zatz on

Ram launched a new campaign, titled “Just the Facts,” with two ads during football games over the weekend.  The first ads look at the Ram 1500 diesel’s fuel economy and the best in class payload of the Ram 3500 with the Cummins diesel.

Ram TV adsPart of the campaign is a “to the point” web site focusing on information, though it has its share of glitz (this is part of the normal site).

Ram has had 53 consecutive months of year-over-year sales gains.

Know & Go screens
Employees created new FCA US app—first available to Ram TRX

Newest Ram Built to Serve models honor the U.S. Air Force

Former Ram chief engineer Michael J. Cairns

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