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September from a Chrysler perspective

by Bill Cawthon on


Fifty-four months. That’s 4½ years of continuous year-over-year sales improvement.

Once again, Chrysler Group easily outperformed analyst estimates, posting its best September since 2005 and its third-best September of the 21st Century.

Some highlights of the month:

• As we were first to report, Chrysler Group sold more cars and light trucks than Toyota, including Lexus and Scion.

• Jeep was the top SUV brand. It outperformed the combined CUV/SUV sales of Ford and Lincoln brands as well as the combined sales of Chevrolet and GMC SUVs.

• The Ram pickup was the No. 3 bestselling light vehicle. Ram brand outsold GMC brand in September – that’s including all of the GMC SUVs.

• The Chrysler Town & Country was the bestselling minivan; the Dodge Grand Caravan was No. 2.

• Chrysler Group sold more light trucks than Ford Motor Company.

• The Dodge Challenger outsold the Ford Mustang in September.

• The Ram ProMaster outsold the Ford Transit.

In terms of market share growth, Chrysler Group outperformed its Detroit competitors in trucks and in year-to-date sales; GM’s September surge gave it the crown for the month, but the General is still in the red when it comes to the first nine months of 2014.

Jeep walked away with the brand honors, adding 1.73 points of share in September, which put it nearly two points ahead of last year at this time. Ram  came in third, after Chevrolet, in September but is second only to Jeep in share growth through the first three quarters of this year.

Brand Sep-14 Sep-13 Change YTD 2014 YTD 2013 Change
Ram Brand 5.78% 5.01% 0.78% 5.29% 4.65% 0.64%
Jeep Brand 8.30% 6.57% 1.73% 8.10% 6.14% 1.96%
Chrysler Group Trucks 19.60% 17.63% 1.97% 18.71% 15.89% 2.83%
Ford Brand 18.22% 21.75% -3.53% 18.93% 20.79% -1.86%
Lincoln Brand 0.69% 0.49% 0.20% 0.54% 0.48% 0.06%
Ford Motor Co. Trucks 18.92% 22.24% -3.32% 19.48% 21.28% -1.80%
Buick Brand 1.29% 1.17% 0.11% 1.29% 1.20% 0.09%
Cadillac Brand 1.08% 1.07% 0.01% 0.99% 0.99% 0.00%
Chevrolet Trucks 13.71% 12.38% 1.33% 13.40% 14.35% -0.95%
GMC Trucks 5.75% 5.25% 0.50% 5.75% 5.75% -0.01%
General Motors Trucks 21.83% 19.88% 1.96% 21.43% 22.29% -0.86%
Manufacturer Sep-14 Sep-13 Change YTD 2014 YTD 2013 Change
Chrysler Group 13.64% 12.56% 1.07% 12.51% 11.51% 1.00%
Ford Motor Company 14.41% 16.20% -1.79% 15.10% 16.01% -0.91%
General Motors 17.94% 16.44% 1.49% 17.75% 17.96% -0.21%

Bill Cawthon grew up in the auto industry in the 1950s. His Dad worked for Chrysler and Bill spent a number of Saturdays down on the plant floor at Dodge Main in Hamtramck. Bill is also the U.S. market correspondent for, a British auto industry publication, and a member of the Texas Auto Writers Association, which has named the Jeep Grand Cherokee the “SUV of Texas” several times and named the Ram 1500 as the “Truck of Texas” two years running.

Bill has owned five Plymouths (including the only 1962 “Texan”), one Dodge and one Chrysler and is still trying to figure out how to justify a Wrangler. He also has owned at least one of every 1:87 scale model of a Chrysler product. You can reach him directly at (206) 888-7324 or by using the form.

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