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SRT Hellcat howls on strong orders

by Bill Cawthon on

Chrysler’s October sales month ends today, but early results show the Dodge Challenger SRT Hellcat is a big hit.

According to Dodge brand CEO Tim Kuniskis, more than 4,000 Dodge Challenger Hellcat orders were entered soon as the system was opened and the current total is now well over 5,000 orders.

Dodge expected strong consumer demand but the pace of new orders has exceeded forecasts.

One local Dodge dealer said all of the Hellcats coming into their dealership are sold and new orders won’t be offered until December. The person told Allpar that Hellcats are going for as much as $10,000 over sticker due to the limited run.

To add a little frosting to an already tasty cake, in the midst of dismal overall ratings for Fiat Chrysler vehicles in the recent Consumer Reports survey, the 2015 Challenger joined the Dodge Durango on their list of “recommended” cars.

Bill Cawthon grew up in the auto industry in the 1950s. His Dad worked for Chrysler and Bill spent a number of Saturdays down on the plant floor at Dodge Main in Hamtramck. Bill is also the U.S. market correspondent for, a British auto industry publication, and a member of the Texas Auto Writers Association, which has named the Jeep Grand Cherokee the “SUV of Texas” several times and named the Ram 1500 as the “Truck of Texas” two years running.

Bill has owned five Plymouths (including the only 1962 “Texan”), one Dodge and one Chrysler and is still trying to figure out how to justify a Wrangler. He also has owned at least one of every 1:87 scale model of a Chrysler product. You can reach him directly at (206) 888-7324 or by using the form.

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