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#2 at Ram: Becky Blanchard

by David Zatz on

39-year-old mother of two Becky Blanchard, a mechanical engineer with an MBA, will become Ram’s chief of messaging, marketing, and sales, working under Bob Hegbloom, according to an exclusive story by Larry Vellequette in Automotive News.

Ram 1500 aerodynamics

She is not the only high-powered woman at Ram: Elizabeth Krear is the chief engineer of the Ram 1500. Mr. Vellequette pointed out that the chief engineers for General Motors’ Colorado/Canyon and Silverado/Sierra pickups are also women — Anita Burke for the eagerly awaited midsized pickups, and Jully Burau for the full-sized.  Meanwhile, the chief engineer for the 2012-2014 Ford F-150 was Jackie DiMarco; the top woman on the 2015 F-150 was Alana Strager, innovation manager.

Ram-2500-2014-Web

Ms. Blanchard has been with Chrysler for 17 years, enduring Daimler, Cerberus, and Fiat alike, and starting out during Chrysler’s highest-performing years since Walter P. Chrysler’s death. She started as an engineer while attending classes for her MBA, and has not worked on pickups since that time, when she was at the body shop of the Warren Truck plant.

She has also worked on sporty cars, minivans, and Jeeps.

Mr. Vellequette quoted IHS Automotive as saying that women are becoming a larger force in pickup purchases, accounting for 15% of sales in the first nine months of the years; they tend to buy more midsized pickups and fewer heavy-dutys than men. Mr. Vellequette also quoted Ram chief Rob Hegbloom as saying that 70% of crew cabs sales were now driven both by personal and work use, and that women have a larger influence on the sales. Original storyAutomotive News

David Zatz founded Allpar in 1998 (based on a site he had begun in 1993-94), after years of writing reviews for retail trades. He has been quoted by the New York Times, the Daily Telegraph, the Detroit News, and USA Today. Before making Allpar a full-time career, he was a consultant in organizational psychology. You can reach him by using our contact form (much preferred) or by calling (313) 766-2304


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