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EuroJeep sales doubled

by David Zatz on

European Jeep sales have doubled in November 2014, versus November 2013, likely due to the addition of the Europe-targeted Jeep Cherokee.

The brand has gone from a 0.2% market share to a 0.5% market share for the month in the European Union. The FCA powerhouse in the EU remains Fiat, with 42,090 sales for the month, five sales above November 2013.


Looking at the European Union plus the EFTA countries, where 989,457 cars and light trucks were sold in November 2014, Jeep sales were 4,969 — more than double last November’s 2,359. Again, Jeep beat Alfa Romeo (4,287) and came close to Lancia/Chrysler (5,182), while being dwarfed by Fiat (42,806).

FCA, combined, was the seventh largest seller of cars in Europe for the month and year to date. Volkswagen dominates Europe, with more than double the sales of the next company (PSA, or Peugeot-Citroën). The next large seller is Renault/Dacia, with sales similar to PSA, followed by Ford and Opel (GM) running neck-and-neck. BMW beat the American companies in November but remains well behind them year-to-date.

Year to date, Volkswagen has increased its market share to 25.5%, while FCA has dropped from 6.1% to 5.9%; FCA sales have actually increased by around 22,000, but the market has expanded, as well. Lancia/Chrysler is down by 2.5% and Alfa Romeo by 8.7%, while Jeep is up by 57% and Fiat by 2.3%. Other Fiat brands — presumably, Dodge, Maserati, and Ferrari — came in at 8,122 for the year to date, more than double the similar period in 2013 (3,980), almost certainly due to growth at Maserati.

All figures are from the ACEA.

David Zatz founded Allpar in 1998 (based on a site he had begun in 1993-94), after years of writing reviews for retail trades. He has been quoted by the New York Times, the Daily Telegraph, the Detroit News, and USA Today. Before making Allpar a full-time career, he was a consultant in organizational psychology. You can reach him by using our contact form (much preferred) or by calling (313) 766-2304

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