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New names may include Air Catcher

by David Zatz on

Trademark-Maze-2-Web
The company formerly known as Chrysler has filed new applications with the U.S. Patent and Trademark Office (USPTO) to register several new trademarks, according to Jm Choate.

Following rumors of a Jeep TRACKHAWK, we can see a filing for the Trackhawk name There was no opposition for this and so, once  Chrysler has used the mark in commerce and filed the required papers, the Patent & Trademark Office will register the mark. Trackhawk is for “motor vehicles, namely, passenger automobiles, their structural parts, trim, and badges.”

Vintage car enthusiasts may be interested in the also-unopposed AIR CATCHER, a name similar to the classic “Air Grabber” pop-up hood scoops, which might be applied to “Shaker” hood scoops in the next Challenger. This was classed under “Automotive air intake fascia vents.”

Possible trademark applications for concept cars, special editions, or option packages, filed in November and December — and all under the category “motor vehicles” — were BLACK BEAR, GOLDEN EAGLE, and SUN & SURF. They will be assigned to an examining attorney about three months after the filing date.

As Ram chases commercial buyers, it appears they will try to make seats a differentiator, with RAM WORK GRADE to be published for opposition this week in the category of vehicle seats. If there is no opposition within 30 days of the publication date, the be approve pending a Statement of Use in Commerce (SOU).

We may also see a red EcoDiesel badge to go along with the green one.

Three trademark applications, all including the Hellcat name, (CHALLENGER SRT HELLCAT, SRT HELLCAT, and HEMI HELLCAT) have drawn opposition.  Two companies have been granted a delay to January 21, 2015 to file formal oppositions. Alabama’s Confederate Motors has already  registered the trademark “Hellcat” for motorcycles, and will have to show there is likely to be confusion in consumers’ minds about the two. Classic Car Studios, of Missouri, uses it for a custom version of the 1969 Chevrolet Camaro (reportedly, one has been built), and is on shakier ground; it has never filed for trademark protection, and may be concerned about being able to continue using the name.  A reversal would be embarrassing for Chrysler, which would need to rename its supercharged Hemi engines.

Editor’s Note: Earlier this month, all pending applications were updated to reflect the change from Chrysler Group LLC to FCA US LLC.

David Zatz founded Allpar in 1998 (based on a site he had begun in 1993-94), after years of writing reviews for retail trades. He has been quoted by the New York Times, the Daily Telegraph, the Detroit News, and USA Today. Before making Allpar a full-time career, he was a consultant in organizational psychology. You can reach him by using our contact form (much preferred) or by calling (313) 766-2304


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