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U.S. Jeep Renegade prices stomp competitors

by Patrick Rall on

The Chrysler Group has announced the first batch of pricing figures for the incredible little 2015 Jeep Renegade and with a price starting at just $17,995, the new B segment Jeep is thousands less expensive than the competition. Those competitors include the Nissan Juke, the Chevrolet Trax and the Buick Encore – all of which have prices that start at least $2,000 higher than the Renegade.

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The 2015 Jeep Renegade is offered in four trim lines, three of which are offered with either front wheel drive or all-wheel drive and the top of the line Trailhawk model that comes only with all-wheel drive. Without pushing into the luxury brands, which are all much more expensive, the only three options to the Renegade in the US in the B segment with available all-wheel drive are those three vehicles mentioned above and really, even the Buick is a tough comparison due to the much higher starting price. However, since the Juke and Trax are both similar in size, features and price while the Encore is slightly pricier, we have put together a chart of pricing for these four compact crossovers.

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The chart below shows the prices for the various trim lines of the Jeep Renegade, the Chevrolet Trax, the Nissan Juke and the Buick Encore, with the prices split into separate columns for front wheel drive and all-wheel drive and the trim line prices arranged by price level. The base model pricing for each model is grouped together, followed by each step up and ending with the premium trim lines. I have excluded the Nissan Juke Nismo RS due to the fact that Jeep doesn’t offer a high performance package for the Renegade, but I have included the “base” Nismo for comparison’s sake.

b segment cc chart

As you can see, if you are looking at the front wheel drive models of the 2015 Jeep Renegade compared to the Nissan Juke, the Chevrolet Trax or the Buick Encore, the new Jeep has an advantage in MSRP across every single trim line. When you step up to the all-wheel drive models, the Renegade is less expensive than any of these key competitors except for the comparison between the Renegade Limited and the Chevy Trax LTZ.

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In my experiences, I found the new Jeep Renegade to be the most comfortable option of these four on-road while being by far the most capable off-road, so the fact that almost every trim line of the new small Jeep is less expensive than the competition, the new Renegade is definitely priced to move. The simple fact that it is less expensive than the Juke, Encore and Trax will help sales a bit, but once someone drives these various models from the other automakers, the new Renegade should be the easy choice.

Patrick Rall was raised a Mopar boy, spending years racing a Dodge Mirada while working his way through college. After spending a few years post-college in the tax accounting field, Patrick made the jump to the world of journalism and his work has been published in magazines and websites around the world.


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