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Canadian sales stay high, strong Mexican finish

by David Zatz on

Mexican sales for December were slightly better than past years; and Canadian sales hit an all-time annual record, fueled by Ram pickups, Jeeps, and Caravans.

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Chrysler Canada enjoyed its 61st consecutive month of year-over-year sales growth, providing the highest annual sales Chrysler Canada has ever had.

December 2014 sales went up (from December 2013) by 40%, from 15,445 to  21,613. Jeep itself rose by 50%. Some sales stemmed from low prices; for example, the new Chrysler 200, despite a class-exclusive nine-speed, top-rated interior, and top safety ratings, was claimed as the most affordable midsize car in Canada.

Ram went up to a December record of 9,351 (8,234 of which were pickups), a 51% sales hike. Jeep Wrangler set a record with a 68% increase to 1,396 sales.

For the full year, sales went from 260,015 to 290,004, a 12% increase.  Jeep sales rose by 58% to an annual record, aided by the Jeep Cherokee and a rise in Jeep Wrangler sales. 63,381 minivans were sold, the highest annual sales since 2007; five out of six were Dodge Caravans, which rose by 11%.

Ram set an annual record with an increase of 14%, to 93,760 sales; pickups rose by 10% to 86,590. The Ram pickup series was the #2-selling vehicle in the country, after Ford pickups. (Sales figures by model will be posted later.)

Chrysler de Mexico, with its Hyundai partnership dissolved, missed full-year 2013 numbers by 7,500. Overall, sales were 10,730 for December, around half those of Chrysler Canada and around 5.5% of the sales of the United States — and December is usually, by far, the company’s best month.

Ram sales rose 52% over December 2013, Jeep 20%, Chrysler 4%; Dodge had the best December in Mexico in its history, and Fiat 500 set an all time record. Chrysler sales were 539. Dodge sales were 2,670, with Journey (1,552) responsible for more than half of that. Fiat reported 852 sales, 511 of which were 500s. More sales figures will be reported later.

David Zatz founded Allpar in 1998 (based on a site he had begun in 1993-94), after years of writing reviews for retail trades. He has been quoted by the New York Times, the Daily Telegraph, the Detroit News, and USA Today. Before making Allpar a full-time career, he was a consultant in organizational psychology. You can reach him by using our contact form (much preferred) or by calling (313) 766-2304

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