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Dodge Viper GTC anchors Detroit displays

by Patrick Rall on

The Chrysler Group has a massive display in the middle of Detroit’s Cobo Hall as part of the 2015 North American International Auto Show, but no car has a more prominent display than the 2015 Dodge Viper GTC.

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This new semi-bespoke package, which includes a “personal concierge” to guide buyers through the purchase and product process, provides a choice of 8,000 exterior colors and more than 24,000 stripe packages to help create a large group of 1-of-1 Mopar super cars; buyers can also choose to tour the assembly line and pick up their car there.

While the Viper GTC package debuted virtually online last week, this week’s media days of the NAIAS brought about the public debut of the new package.

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The 2015 Dodge Viper GTC on display was finished in bright red with gloss black stripes that “flow” out of the dual air intakes, across the hood and up onto the outer edges of the roof.

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This Viper also has matte black “Venom” wheels and what looks to be the Sepia interior layout. This striking new Viper GTC was surrounded by larger than usual speedforms finished in a wide variety of different colors, while a huge screen behind it played a collection of Chrysler Group videos – including the 5th gen Dodge Viper documentary and current Dodge brand commercials.

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This big turntable holding the 2015 Dodge Viper GTC, a lovely model, a spread of colorful speedforms and backed by a huge screen is sure to draw tons of attention in the big Chrysler Group display while the Viper GTC is sure to draw buyers who want a one-of-a-kind 5th gen Viper.

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Patrick Rall was raised a Mopar boy, spending years racing a Dodge Mirada while working his way through college. After spending a few years post-college in the tax accounting field, Patrick made the jump to the world of journalism and his work has been published in magazines and websites around the world.


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