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FCA delivered 4.75 million vehicles in 2014

by Bill Cawthon on

Il Sole 24 Ore and Bloomberg News reported that Fiat Chrysler Automobiles delivered 4.75 million new vehicles last year, an increase of 7% over 2013.

Driven by sales of Chrysler brands Jeep and Ram, FCA’s growth outpaced Toyota (up 3%), Volkswagen (up 4%), and General Motors (up 2%).

FCA-Worldwide-Web

FCA CEO Sergio Marchionne’s commitment to seven million sales worldwide by 2018 is on track, especially if the new Jeep Renegade can deliver strong results in Latin America and China. The Renegade is quickly becoming Europe’s favorite Jeep model and it will soon be on sale in North America, at lower prices than competitors.

The 500X goes on sale in Italy at the beginning of next week, and will be sold in 100 countries, with local manufacturing expected in Brazil and China.

According to Il Sole 24 Ore, results from the four FCA regions break down as follows:

EMEA (Europe, Middle East, Africa, Russia): 886,100, up 1%
NAFTA (USA, Canada, Mexico): 2,457,000, up 14%
LATAM (Latin America): 830,000, down 11%
APAC (Asia Pacific): 26,000

FCA did well in India, where sales increased 41%, Australia, with 35% growth, and Japan, up 10%. Russian deliveries rose 23% and China posted 41% growth. The news wasn’t so good out of Turkey, down 9%, Mexico with sales falling 12% (as rebadged Hyundais were dropped) and Argentina, where sales plummeted 19%.

Bloomberg quoted Morningstar analyst Richard Hilgert, who warned last year’s rate of growth might be difficult to maintain. Despite Hilbert’s skepticism, growth in North America is expected to continue, as is the recovery in Europe. Additional overall growth is expected in the APAC region, although Latin America is still questionable. FCA’s share may increase regardless of local conditions as more vehicles, particularly Jeeps, are added to the lines.

Bill Cawthon grew up in the auto industry in the 1950s. His Dad worked for Chrysler and Bill spent a number of Saturdays down on the plant floor at Dodge Main in Hamtramck. Bill is also the U.S. market correspondent for just-auto.com, a British auto industry publication, and a member of the Texas Auto Writers Association, which has named the Jeep Grand Cherokee the “SUV of Texas” several times and named the Ram 1500 as the “Truck of Texas” two years running.

Bill has owned five Plymouths (including the only 1962 “Texan”), one Dodge and one Chrysler and is still trying to figure out how to justify a Wrangler. He also has owned at least one of every 1:87 scale model of a Chrysler product. You can reach him directly at (206) 888-7324 or by using the form.


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