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FCA ties for most IHS loyalty awards

by Bill Cawthon on


Fiat Chrysler Automobiles tied with Toyota for the most honors in the 2014 IHS Automotive Loyalty Awards, picking up seven trophies for the Chrysler, Dodge, Jeep and Maserati brands. FCA US brands picked up four.

Winners were selected based on an analysis of new vehicle registrations during the 2014 model year, which ran from Oct. 1, 2013 through Sept. 30, 2014. IHS Automotive defined loyalty as a vehicle buyer that acquired another new vehicle of the same make or model or from the same manufacturer as their other or previous vehicle. According to IHS Automotive, their loyalty awards are the only fact-based awards of their kind in the industry.

Ford Motor Company took the big prizes: Overall Loyalty to Manufacturer and Overall Loyalty to Make. Maserati won the award for most improved loyalty and the top conquest award, which was almost a given considering the brand’s explosive growth in the U.S. market. The Maserati GranTurismo picked up the segment loyalty award for Luxury Exotic Car, bringing the total to three for the brand.

Jeep picked up two segment awards in Non-Luxury Mid-Size SUV (Grand Cherokee) and Non-Luxury Compact SUV (Wrangler).

Chrysler and Dodge brands took home one award apiece. The Chrysler Town & Country won the Non-Luxury Mid-Size Van segment and the Dodge Challenger took the honors in the Non-Luxury Sport Mid-Size Car segment.

The Chrysler, Dodge and Jeep vehicles were repeat winners in their categories.

Ford and General Motors each won four awards, as did Mercedes-Benz. Bentley, Honda, Kia, Land Rover, Mercedes-Benz, Mitsubishi, Nissan and Volkswagen each received one trophy.


Bill Cawthon grew up in the auto industry in the 1950s. His Dad worked for Chrysler and Bill spent a number of Saturdays down on the plant floor at Dodge Main in Hamtramck. Bill is also the U.S. market correspondent for, a British auto industry publication, and a member of the Texas Auto Writers Association, which has named the Jeep Grand Cherokee the “SUV of Texas” several times and named the Ram 1500 as the “Truck of Texas” two years running.

Bill has owned five Plymouths (including the only 1962 “Texan”), one Dodge and one Chrysler and is still trying to figure out how to justify a Wrangler. He also has owned at least one of every 1:87 scale model of a Chrysler product. You can reach him directly at (206) 888-7324 or by using the form.

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