StaffAllpar HomeMore NewsCarsTrucksUpcomingRepairsTest drives

Hellcat takes a big bite of Challenger sales

by Bill Cawthon on

The Dodge Challenger SRT Hellcat is making its mark. The limited edition muscle car accounted for 9% of all Challenger sales so far in the 2015 model year. Considering that the Hellcat’s base price is $14,000 higher than the Challenger SRT 392 and $28,500 more than the Challenger R/T with the 5.7-liter HEMI, nine percent is quite an achievement.

Plummeting gas prices may be having an effect on sales of the HEMI V8s. In the 2014 model year, the SXT with the Pentastar V6 accounted for 53% of all Challenger sales. So far in the 2015 model year, that percentage has dropped to 38% while the R/T (including the R/T Scat Pack) has become the best-selling trim line.



The greater customer preference for Hemi V8s is no doubt satisfying to the factory workers and production coordinators, given the popularity of the Jeep Cherokee and Wrangler, which use the same powerplant (along with the 200, minivans, Rams, 300, Charger, and ProMaster).

2015 Model Year 2014 Model Year
SXT 38% SXT 53%
R/T 31% R/T 37%
R/T Scat Pack 16% R/T Shaker 4%
SRT 392 6% SRT Core 3%
Hellcat 9% SRT8 3%


Thanks to Kristin Starnes and Ralph Kisiel at FCA US for the numbers

Bill Cawthon grew up in the auto industry in the 1950s. His Dad worked for Chrysler and Bill spent a number of Saturdays down on the plant floor at Dodge Main in Hamtramck. Bill is also the U.S. market correspondent for, a British auto industry publication, and a member of the Texas Auto Writers Association, which has named the Jeep Grand Cherokee the “SUV of Texas” several times and named the Ram 1500 as the “Truck of Texas” two years running.

Bill has owned five Plymouths (including the only 1962 “Texan”), one Dodge and one Chrysler and is still trying to figure out how to justify a Wrangler. He also has owned at least one of every 1:87 scale model of a Chrysler product. You can reach him directly at (206) 888-7324 or by using the form.

Know & Go screens
Employees created new FCA US app—first available to Ram TRX

Newest Ram Built to Serve models honor the U.S. Air Force

Former Ram chief engineer Michael J. Cairns

More Mopar Car
and Truck News

Some popular Allpar pages

Dodge Demon

2018 Wrangler JL

Staff details/contactsTerms of ServiceInformation is presented to the best of our knowledge. Plans change and sometimes mistakes are made. Decisions or purchases made based on this site's verbiage or images are done at the reader's own risk. Also see the Allpar News archives, 1997-2008 • Copyright © VerticalScope Inc. All rights reserved. • Mopar, Dodge, Jeep, Chrysler, HEMI, and certain other names are trademarks of Fiat Chrysler Automobiles.