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Hellcat takes a big bite of Challenger sales

by Bill Cawthon on

Dodge-15Hellcat-Generic
The Dodge Challenger SRT Hellcat is making its mark. The limited edition muscle car accounted for 9% of all Challenger sales so far in the 2015 model year. Considering that the Hellcat’s base price is $14,000 higher than the Challenger SRT 392 and $28,500 more than the Challenger R/T with the 5.7-liter HEMI, nine percent is quite an achievement.

Plummeting gas prices may be having an effect on sales of the HEMI V8s. In the 2014 model year, the SXT with the Pentastar V6 accounted for 53% of all Challenger sales. So far in the 2015 model year, that percentage has dropped to 38% while the R/T (including the R/T Scat Pack) has become the best-selling trim line.

Challenger-Sales-Chart-Web

 

The greater customer preference for Hemi V8s is no doubt satisfying to the factory workers and production coordinators, given the popularity of the Jeep Cherokee and Wrangler, which use the same powerplant (along with the 200, minivans, Rams, 300, Charger, and ProMaster).

2015 DODGE CHALLENGER SALES BY MODEL LINE
2015 Model Year 2014 Model Year
SXT 38% SXT 53%
R/T 31% R/T 37%
R/T Scat Pack 16% R/T Shaker 4%
SRT 392 6% SRT Core 3%
Hellcat 9% SRT8 3%

 

Thanks to Kristin Starnes and Ralph Kisiel at FCA US for the numbers

Bill Cawthon grew up in the auto industry in the 1950s. His Dad worked for Chrysler and Bill spent a number of Saturdays down on the plant floor at Dodge Main in Hamtramck. Bill is also the U.S. market correspondent for just-auto.com, a British auto industry publication, and a member of the Texas Auto Writers Association, which has named the Jeep Grand Cherokee the “SUV of Texas” several times and named the Ram 1500 as the “Truck of Texas” two years running.

Bill has owned five Plymouths (including the only 1962 “Texan”), one Dodge and one Chrysler and is still trying to figure out how to justify a Wrangler. He also has owned at least one of every 1:87 scale model of a Chrysler product. You can reach him directly at (206) 888-7324 or by using the form.


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