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Jeep dominates Aussie FCA sales

by David Zatz on

Jeep’s star is rising quickly in Australia, elapsing all other FCA brands with 30,408 sales in 2014, according to caradvice.com.au (as quoted by “Hemi265”).  The brand came in at #12 this year, just behind Mercedes and Honda and ahead of Kia, BMW, and Audi.

Australian sales are dominated by Toyota, with 203,501 sales, nearly double those of Holden (GM), Mazda, and Hyundai, which are running at around 100,000-106,000 sales. Ford is a fairly distant #5, and Mitsubishi, which purchased the former Chrysler Australia, is #6 at 68,637 sales.

Jeep has expanded rapidly from 22,170 sales in 2013, and easily beat Fiat (5,758), Chrysler (1,657), Dodge (1,547), Alfa Romeo (1,236), and Fiat Professional (1,236). Together, the Chrysler brands achieved a 3% market share, and FCA as a total had a 4% market share, with 51 marques clamoring for sales in the continent-nation. The gain comes at the cost of competitors, as the overall market shrunk from 1.11 million to 1.09 million sales.  Last year, Chrysler’s market share was 2% and FCA’s was 3%.

Fiat also had a substantial gain (from 3,854 to 5,758), but that includes Freemont (Dodge Journey) sales. Chrysler and Dodge have fractional lineups in Australia, and both Fiat and Dodge sell versions of Journey/Freemont.

David Zatz founded Allpar in 1998 (based on a site he had begun in 1993-94), after years of writing reviews for retail trades. He has been quoted by the New York Times, the Daily Telegraph, the Detroit News, and USA Today. Before making Allpar a full-time career, he was a consultant in organizational psychology. You can reach him by using our contact form (much preferred) or by calling (313) 766-2304


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