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Jeep hits a million sales

by David Zatz on

As Allpar predicted, Jeep® posted over a million sales across the globe in 2014, setting a new record for the third consecutive year. The brand defied many analysts by rising 39% from 731,565 global sales in 2013 to 1,017,019 in 2014.

Jeep CEO Mike Manley said that every Jeep had “significant worldwide sales gains.”

For 2015, the brand will start making Jeeps in Brazil and return to making vehicles in China, nearly ten years after the former “Beijing Jeep” was essentially seized by Mercedes.

Jeep sales rose 41% in the U.S. in 2014, with a record 692,348 total sales. Jeep has traditionally been far more global in sales than Chrysler, with worldwide manufacturing through licensees, including Mahindra & Mahindra, which has also seen soaring sales with a lineup that includes descendants of the old Jeeps.

Jeep sales rose 40% percent in Europe and 42% in the Asia-Pacific region in 2014. In China, now the world’s largest automobile market, sales rose 49%. The company has not yet released figures for South America or Africa.

The sales leader, both globally and in the United states, was the Grand Cherokee (279,567 global; 183,786 U.S.), followed by the new Cherokee (236,289 global; 178,508 U.S.). Close behind was the iconic Wrangler (234,579 global; 175,328 U.S.), sold with a VM diesel in Europe. Relatively minor players were Compass (134,629 global; 61,264 U.S.), and Patriot (122,387 global; 93,462 U.S.).

The Cherokee is significant because it was projected to reach 250,000 sales, and came close to that goal in its first full year of production. It was the greatest contributor to Jeep’s growth, albeit with its predecessor, the Cherokee/Liberty, being largely out of action for 2013.

David Zatz founded Allpar in 1998 (based on a site he had begun in 1993-94), after years of writing reviews for retail trades. He has been quoted by the New York Times, the Daily Telegraph, the Detroit News, and USA Today. Before making Allpar a full-time career, he was a consultant in organizational psychology. You can reach him by using our contact form (much preferred) or by calling (313) 766-2304

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