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Jeepalike sales soar

by David Zatz on

Mahindra and Mahindra, which bought the rights to make Jeeps from Willys in 1949, has produced its 5 millionth vehicle — just two years after making its 4 millionth, according to IndianAutosBlog. The milestone car was a Thar, which closely resembles the Wrangler in appearance, given their common ancestry.

The company has produced its last million cars in just the last two years, after 70 years of operation; it has five assembly plants, and next year it plans three new platforms.  The Mahindra cars, with their resemblance to Jeeps in form and function, are likely a hindrance to Wrangler sales in India and other nations.

David Zatz founded Allpar in 1998 (based on a site he had begun in 1993-94), after years of writing reviews for retail trades. He has been quoted by the New York Times, the Daily Telegraph, the Detroit News, and USA Today. Before making Allpar a full-time career, he was a consultant in organizational psychology. You can reach him by using our contact form (much preferred) or by calling (313) 766-2304


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