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Jeep leads FCA Eurogrowth

by Bill Cawthon on

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European Jeep sales skyrocketed 189.7% in December to 6,603 new registrations, bringing the year’s total to 41,378, an increase of 69.6% over 2013.

The Grand Cherokee was the best selling Jeep for the year with 14,800 registrations, up 23.8% over 2013. The Grand Cherokee accounted for 35.8% of the brand’s European sales and 1.9% of Fiat Chrysler Automobiles full-year sales.

The new Renegade is already one of the top ten vehicles in its market segment and has a 5% segment share.

Full-year sales of Jeep vehicles grew in nearly all European markets, including 109.7% growth in France,  49.5% in Germany,  94.5% in Italy, 75.4% in the UK and 33.7% in Spain.

FCA reported December deliveries of 55,863 vehicles, 7.2% more than in December 2013. Full-year sales rose to 767,856 vehicles,  3.5% ahead of the prior year.

Sales of the Fiat 500 increased 12.75% to more than 183,000 vehicles. Panda registrations grew 14.9% year-over-year. The 500 and Panda were the two best-sellers in their segment, claiming a combined 28.7% share. FCA reported that sales of the 500L rose 20% to nearly 93,000 vehicles and taking a 21.9% share of its segment.

Ferrari and Maserati together delivered more than 8,200 vehicles in Europe, twice the number recorded in 2013..

December market share was up 0.12% to 5.60% of total European market sales while share for the 2014 calendar year fell 0.11% to 5.9% of the market.

In 2014, new passenger car registrations in Europe (the 28 members of the European Union and the nations in the European Free Trade Agreement) were up 5.4% to just over 13 million. December’s results were also positive with registrations up 4.9% year-over-year to nearly a million vehicles.

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Bill Cawthon grew up in the auto industry in the 1950s. His Dad worked for Chrysler and Bill spent a number of Saturdays down on the plant floor at Dodge Main in Hamtramck. Bill is also the U.S. market correspondent for just-auto.com, a British auto industry publication, and a member of the Texas Auto Writers Association, which has named the Jeep Grand Cherokee the “SUV of Texas” several times and named the Ram 1500 as the “Truck of Texas” two years running.

Bill has owned five Plymouths (including the only 1962 “Texan”), one Dodge and one Chrysler and is still trying to figure out how to justify a Wrangler. He also has owned at least one of every 1:87 scale model of a Chrysler product. You can reach him directly at (206) 888-7324 or by using the form.


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